Google Ads News, as it happens.

ChatGPT Ads in Europe

Thomas Eccel discovered that ChatGPT 𝗔𝗱𝘀 are coming to 𝗘𝘂𝗿𝗼𝗽𝗲!

ChatGPT Ads Product Update

OpenAI is reportedly enabling Automatic Advanced Matching for all ChatGPT Ads pixels, including existing ones, which may collect emails, phone numbers, and other personal data from websites without clear notice.…

Launch your first Campaign

Launching your first campaign in OpenAI Ads Manager Beta is simple: 1️⃣ Create your Ads Manager Beta account. 2️⃣ Build campaigns, ad groups, and ads. 3️⃣ Launch, monitor performance, and…

OpenAI Moves to Weekly Ad Budgeting

OpenAI is changing daily ad budgets to a 7-day average, allowing spend up to 2× the daily budget on some days while staying within the weekly limit. This may help…

Thanks for sharing Anthony Higman

OpenAI Tests Conversational Ads

The next generation of ads may not send you to a website. OpenAI is reportedly testing ads that launch a business-agent conversation inside ChatGPT, complete with product data, support information,…

Wall Street has priced ChatGPT’s ad opportunity

New Street Research estimates OpenAI could generate $110B in annual ad revenue by 2030. Even the $24B bear case would be the fastest advertising ramp in history. The key lever…

Wall Street has priced ChatGPT’s ad opportunity

New Street Research estimates OpenAI could generate $110B in annual ad revenue by 2030. Even the $24B bear case would be the fastest advertising ramp in history. The key lever…

200,000 followers 🎉

I posted my first Google Ads tip here 4 years ago, with almost no followers and no idea where it would go. More than 5,000 posts later: → This page…

How to use ChatGPT’s memory right

ChatGPT has memory but most people aren’t using it right. If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone”. Instead, try this: ❌…

ChatGPT ads may be getting more relevant

OpenAI says ChatGPT ad dismissals have fallen 50% since its advertising launch, which it views as evidence that ads are becoming more relevant and useful. The early results suggest conversational…

OpenAI Ads Manager Beta Launches in the UK

OpenAI Ads Manager Beta has launched in the UK, offering businesses a simple, quick setup with no bank details required. The platform supports campaigns, billing and user access, though each…

New updates for cleaner source analysis

GA4 is introducing Source Group, improving Source Platform, and adding a new Hostname filter. Source Group standardizes messy source values such as “fb,” “facebook,” and “Meta-facebook” into one clear reporting…