Updated 10 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Friday
6 June 2025Show up in AI overviews?
Do you want to appear in AI overviews with Ads? You can only show up if you use certain features and campaign types. Learn in my video about how you…
Saturday
31 May 2025AI Overviews in Google Search
New Insights from Ahrefs: AI Overviews in Google Search. Ahrefs analyzed 55.8 million AI Overviews (AIOs) across 590 million Google searches, revealing: - AIOs appear in 9.46% of desktop keywords,…
How you can show up on AI overviews
Only if you use PMax or search with broad match you can show up on AI overviews or AI Mode.
Tuesday
27 May 2025AI Overviews in Google Search
New Insights from Ahrefs: AI Overviews in Google Search. Ahrefs analyzed 55.8 million AI Overviews (AIOs) across 590 million Google searches, revealing: - AIOs appear in 9.46% of desktop keywords,…
Sunday
25 May 2025Shopping Ads in AI overview 🚨
Shopping ads are now showing in AI overviews found by Brodie Clark.
Saturday
24 May 2025AI Overviews feature expansion
Google is expanding its AI Overviews feature to a broader user base. This tool provides AI-generated summaries at the top of search results, synthesizing information from multiple sources to deliver…
Thursday
22 May 2025AI Overviews Rival Search Ad Revenue
Google CEO Sundar Pichai said that ad revenue from AI Overviews in Search is currently on par with traditional search ads. He’s optimistic AI will improve ad relevance and performance…
Tuesday
13 May 2025AI Overview live in The Netherlands
First time seeing AI overview live in the Netherlands! Looks like Google is speeding up the roll-out.
Monday
14 April 2025New Google feature
Google has officially launched a new feature in its AI Overviews that links certain terms directly to Google Search results. This change, tested over the past month, is designed to…
Wednesday
26 March 2025Google Ads 2024: Updates You Need to Know
- Consent Mode V2 mandatory 2024. - Launch Demand Gen & removal Discovery. - Launch negative keywords Pmax. - Standard Shopping & Pmax get the same rank. - Ads in…
Sunday
23 March 2025AI overviews in the middle of the SERP!
Barry Schwartz discovered that Google is testing with AI overviews in the middle of the SERP!
