Updated 10 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Tuesday
21 April 2026🛒 How people think Google Merchant Center works vs. reality
Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…
Sunday
19 April 2026How People See Merchant Center in 2026
Most people think Google Merchant Center is simple. Upload products → run ads → get sales. Reality in 2026? Merchant Center is a system. Winning with Shopping today requires: •…
Thursday
16 April 2026New Google Merchant Center attributes
Google just officially announced new Merchant Center attributes for 2026 but many were already quietly available earlier. What’s new: Handling Cutoff Time (product-level) Set different shipping cutoff times per product,…
Friday
10 April 2026🚨 New page just dropped from Google 🚨
Google has introduced a brand-new onboarding experience for the Universal Commerce Protocol (UCP) inside Merchant Center. This is a big step toward “agentic commerce” where users can discover and buy…
Thursday
9 April 2026How people see Merchant Center in 2026
Most people think Google Merchant Center is simple. Upload products → run ads → get sales. Reality in 2026? Merchant Center is a system. Winning with Shopping today requires: •…
Monday
6 April 2026How people see Google Shopping Ads in 2026
Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…
Thursday
2 April 2026Big update for Shopping advertisers in Europe
Google is expanding CSS Partner advertising to 15 new countries later this year. Launching first (Back-to-School ready): Cyprus, Luxembourg, Moldova, North Macedonia, Malta, Liechtenstein. Second wave (Holiday season ready): Bulgaria,…
Wednesday
25 March 2026Big update for Shopping advertisers in Europe
Google is expanding CSS Partner advertising to 15 new countries later this year. Launching first (Back-to-School ready): Cyprus, Luxembourg, Moldova, North Macedonia, Malta, Liechtenstein. Second wave (Holiday season ready): Bulgaria,…
Saturday
21 March 2026How to fix product page unavailable
Over the past week, Emmanuel Flossie noticed a growing number of merchants experiencing “Product page unavailable” errors in Google Merchant Center. This can significantly impact product approvals, visibility, and overall…
Friday
20 March 2026🛒 How people think Google Merchant Center works vs. reality
Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…
New updates to the UCP!
Google and industry partners announced new updates to the Universal Commerce Protocol (UCP) an open standard designed to make AI-powered online shopping more seamless and connected. Key updates. Cart capability:…
Merchant Center policy for out-of-stock products Update
Google updated its Merchant Center policy for out-of-stock products. Online stores must now show the Buy/Add-to-Cart button in a disabled (grayed-out, non-clickable) state hiding or removing it is no longer…
Thanks for sharing Emmanuel Flossie
