Google Ads News, as it happens.

Merchant Center in 2026

Most people think Google Merchant Center is simple. Upload products → run ads → get sales. Reality in 2026? Merchant Center is a system. Winning with Shopping today requires: •…

Google Expands AI Labels Across Ads

Google is rolling out AI content labels across Google Ads, Merchant Center, and Ads Editor. Advertisers can mark assets as AI-generated or AI-edited, and labeled ads may display an icon…

Google Tests New Shopping Ads Subheading

Google appears to be testing a new subheading in Shopping Ads: "Featured products from online or local stores. Found by Sachin Patel.

Google Adds More AI to Merchant Center

Google Merchant Center is adding more AI features, including automated insight summaries, suggested search queries, and access to previous chats directly from the dashboard.

Thanks for sharing SERP Alert ⚡

Google Rolls Out Ask Advisor

Google is gradually rolling out Ask Advisor in Merchant Center. The AI-powered assistant can help advertisers understand account issues and guide them towards possible solutions directly within the platform. The…

Google’s Content API will be deprecated on August 19

Ecommerce stores still using it must migrate to the Merchant API to prevent ads and free listings from stopping. You can check your usage in Merchant Center through Settings →…

AI Max Expands to Shopping

Arpan Banerjee discovered that AI Max lands to Standard Shopping campaigns!

Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Merchant Center in 2026

🛒 How people think Google Merchant Center works vs. reality. Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google…

Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Shopify GMC Disapproval Spike

There’s a reported spike in Google Merchant Center disapprovals for Shopify products due to “Product page unavailable” errors. It seems Google’s bots are having trouble crawling some Shopify product URLs,…

Thanks for sharing Jochem Jacobs

New Agency Roles in Merchant Center

Merchant Center for Agencies is introducing Admin and Standard roles to simplify account management and strengthen security. Agency Admins have full control to link or unlink client accounts, manage Standard…