Updated 20 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
21 August 2024Limited Ad Serving policy update
In September 2024, Google will update its Limited Ad Serving policy to include ads on YouTube. Unqualified advertisers will have impression limits on their YouTube Ads while they build trust…
Thursday
8 August 2024Mature cosmetic
On September 3, 2024, the Google Ads “Sexual content policy - Mature cosmetic procedures” will be updated to allow pubic hair grooming ads to serve on the Google ad network…
Saturday
3 August 2024New Reporting and Generative AI Tools to Enhance Creative Results 🚨
Google Ads is introducing several new features to boost the effectiveness of creative assets in AI-powered campaigns. Key updates include: Enhanced Reporting: Asset-level Conversion Metrics: Provides transparency into which assets…
Update to Healthcare and medicines policy
In August 2024, Google will revise the planned update to its Healthcare and medicines policy regarding opioid painkillers. Google will allow verified election advertisers to apply for a certification that…
Update to Healthcare and Medicines Policy
On September 27, 2024, the Google Ads Healthcare and medicines policy will be updated to allow government entities in France to promote recovery-oriented drug and alcohol addiction services.
Tuesday
30 July 2024Change policy new label cars
Emmanuel Flossie found a new policy update regarding vehicle ads condition attributes for Germany. The value new, can now only be assigned when the vehicle is registered for no less…
Monday
29 July 2024New Google blog
Google just wrote a blog that last year, a new and more intuitive Merchant Center was introduced, resulting in increased retention and engagement among online merchants who transitioned to it.…
Peru update
On August 7th, 2024 the Google Ads Gambling and games policy Peru country-specifics will be updated. Google will begin to accept ads from operators licensed by the Ministry of Foreign Trade and…
Sunday
21 July 2024Improving Clarity and Transparency for Publishers
In July 2024, Google will update its policies to enhance clarity and transparency for publishers. Key changes include: - Replacing the 'Ads on Dynamic Content' policy with a new 'Ads…
Account verification Pmax exclusion
Natasha Kaurra discovered that Google now sends an authentication/verification email, only then, do they upload the list to the respective account/campaign for pmax exclusions.
Wednesday
17 July 2024Google Ads Policy monitor live
Just a great example from 📈 Patryk Ciechanowski-Mirek that shows the Google Ads Policy monitor! You can find the code here: https://lnkd.in/eCyF9i8T. A great solution for accounts that got disapprovals.
Friday
12 July 2024Updates to Healthcare and medicines policy
In June 2024, Google would update its Healthcare and medicines policy to allow advertisers to discuss opioid painkillers without promoting or selling them. PPC Greg now found out that they…
