Google Ads News, as it happens.

Maximize conversion value for standard shopping 🚨

Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns without requiring a Target ROAS. This gives advertisers access to value-based bidding while preserving Standard Shopping’s control and…

Thanks for sharing Yash Mandlesha & Boyd Klerk

Google Ads API Ends New Smart Campaign Creation

Google will stop allowing new Smart Campaigns to be created through the Google Ads API on August 3, 2026. Existing campaigns will continue running and remain manageable via the API,…

Channable just launched this benchmark report

Here you can benchmark your performance. Ever wondered if your CPC was actually good? Or, is your PMAX conversion rate competitive in the current market? 🤔. In under two minutes,…

New partner tools for Pmax

Arpan Banerjee just got access to the new Partners tool for Pmax! Looks like more people are now seeing it:)

🛒 How people think Google Merchant Center works vs. reality

Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…

🎯 Most advertisers still segment Performance Max the wrong way

I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand or category. • Or random asset group splits. But Performance…

Myths vs Reality in Google Ads

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…

How to prepare your Google Ads for AI

Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…

Three important bidding and budgeting updates

Google has announced three important bidding and budgeting updates for Google Ads: Smart Bidding Exploration expansion. Smart Bidding Exploration helps advertisers reach new users through queries that may currently be…

Dynamic Remarketing Explained

Most people think remarketing works like this: Show ads → Remind users → Hope they come back. But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇.…

Google Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…