Updated 9 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Monday
6 July 2026Here’s the real difference in campaign type’s 👇
Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max = Scale demand. Google finds more conversions for…
Google Ads Audit Sheet
I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…
Performance Max vs Standard Shopping
The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…
Sunday
5 July 2026Facebook Ads vs. Google Ads
View-Through Conversions Simplified. Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t…
Customer Lifecycle Goals
Most people optimize campaigns like this: Get conversions → Lower CPA → Scale. But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇. Instead of optimizing…
Changes to Target-Based Bid Strategies
Starting August 17, 2026, Google Ads will update target-based bidding so campaigns optimize more consistently toward the Target CPA or Target ROAS you set, even when budgets change. What may…
Thursday
2 July 2026Attributed Brand Search Conversions
Google Ads’ Attributed Brand Search (ABS) conversions show when users search for a brand after seeing an ad, even without clicking. They currently work across Demand Gen and YouTube placements,…
YouTube Brand Insights Update
New YouTube campaign features provide deeper brand insights by tracking Shorts engagement and ad-driven branded searches. These metrics help advertisers measure brand impact, purchase intent, and potential sales growth more…
Tuesday
30 June 2026Ultimate Google Ads Checklist
I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding. 👉 PMax across the full funnel…
Sunday
28 June 2026Custom Labels in Demand Gen
Google Ads now supports Custom Labels in Demand Gen campaigns, expanding a feature previously limited to Performance Max and Standard Shopping. Advertisers can use labels 0–4 to segment products by…
DV360 API Changes Coming
On July 13, 2026, two unversioned changes will take effect in the Display & Video 360 API and Structured Data Files. Nielsen will no longer be available as a third-party…
YouTube Adds Gemini Creator Tools
At Cannes Lions 2026, YouTube introduced new Gemini-powered tools to help brands and agencies improve creator-led campaigns. Updates include more detailed YouTube trend data, integrated insights into paid and organic…
