Google Ads News, as it happens.

Shopify Product ID Fix

Google has confirmed a fix for the Shopify product ID bug that caused some merchants to lose historical product performance after reinstalling the Google & YouTube app. Google advises merchants…

Branded Searches Report

Google Ads rolled out a new Brand report that shows branded search volume per Demand Gen campaign, and comparing it to spend over time. Thanks to Yash Mandlesha & Thomas…

Demand Gen Campaign Groups

Demand Gen: The Campaign Group option is now showing in some accounts.

Thanks for sharing Arpan Banerjee

Update to the Display & Video 360 API

The July 2026 update to the Display & Video 360 API introduces three main changes: Creatives and ad assets can now indicate whether their content was created or edited using…

Thanks for sharing Arpan Banerjee

Difference in Campaign type’s

Here’s the real difference in campaign type's 👇. Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max…

Alphabet / Google Ecosystem in 2026

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

YouTube Ads how it really works

Yes, YouTube Ads can convert. But they don’t convert the same way Search does. The reality. Search. User intent is already there. Conversion is immediate. That’s why it’s easier to…

What is a Demand Gen Campaign

Most advertisers use Google Ads to capture demand. But they forget one thing: You need to create demand first. That’s where Demand Gen comes in. No keywords. No active search…

Customer Lifecycle Goals

Most people optimize campaigns like this: Get conversions → Lower CPA → Scale. But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇. Instead of optimizing…

Customer Match Explained

Most people think Customer Match works like this: Upload a list → Target those users → Done. “It’s just remarketing with emails.”. But that’s not what’s actually happening. Customer Match…