Google Ads News, as it happens.

YouTube reach, views, and engagements

Google Ads has renamed the YouTube campaign objective group from “Awareness and consideration” to “YouTube reach, views, and engagements”.

Thanks for sharing Aditya shrivastava

3 Google Ads mistakes that quietly destroy ecommerce profit

Today, I uploaded a new video on my YouTube channel where I discussed the three major mistakes in Google Ads that quietly destroy your ecommerce profit. For more information about…

Stop wasting money on Meta Ads

Recently, I made a YouTube video where I discussed how to stop wasting money on Meta ads. For more information about this topic, click the link!

Alphabet reaches 400 billion revenue 🚨

Alphabet delivered a very strong Q4 and closed 2025 with several structurally important signals for the ads and AI ecosystem. Annual revenue passed $400B for the first time, with FY…

Mixed type experiment in early beta

Emil Emanuel Ankjær Nordahl discovered that Mixed campaign type experiments are now available in an early beta. You can test different campaign types against each other (for example Search vs.…

Google Ads update: Data Manager just got smarter

Google Ads has released a small but important update to Data Manager and it says a lot about where Google is heading in 2026.From now on, Data Manager will suggest…

Campaign experiments

Google Ads is introducing Campaign Mix Experiments (Beta) — a highly anticipated testing feature that allows advertisers to measure the incremental impact of different campaign combinations across multiple campaign types.…

Spotted by Dario Zannoni

Demand Gen January Updates

January Demand Gen updates – key takeaways. Demand Gen is rolling out several features into general availability that were previously previewed, expanding its role as a full-funnel discovery and conversion…

🚨 Big Performance Max Update: Data Exclusions 🚨

Google Ads has quietly rolled out an important update to Performance Max: Data Exclusions are now available at the campaign level. With this feature, advertisers can exclude their own first-party…

Spotted by Callie Kessler

YouTube change

Google is introducing Partner Match, a new audience targeting option for YouTube that allows advertisers to use hashed customer data from approved third-party partners to build audiences. Instead of relying…

Thanks for sharing Hana Kobzová

Demand Gen Drops December is out

Demand Gen is becoming a major driver of incremental growth 68% of conversions come from users who hadn’t seen a Search ad in the last 30 days. As we head…

Shorts update

YouTube Shorts is making ads feel more native by allowing comments on eligible Shorts ads, giving brands a new way to drive engagement directly within the ad unit. Creators can…