Updated 12 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
20 May 2026Google Marketing Live 2026
The biggest takeaway from Google Marketing Live 2026: AI is becoming the operating system for marketing. Google announced 13 major updates across Search, YouTube, Analytics, creative, and commerce all powered…
New UCP features and AI tools
Another major retail announcement from Google at Google Marketing Live: new Universal Commerce Protocol (UCP) features and AI tools designed to power the next era of shopping. The goal: make…
Big new Google and YouTube updates
Big updates from Google and YouTube were announced at Google Marketing Live. Demand Gen is getting a major upgrade, making it easier to combine brand awareness and performance in one…
Monday
18 May 2026Alphabet / Google Ecosystem in 2026
Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…
Thursday
7 May 2026Here’s the real difference in campaign type’s 👇
Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max = Scale demand. Google finds more conversions for…
Google Ads checklist
Set up. Optimize. Scale. 1. SETUP. ☐ Create a Google Ads account (or link to existing) ☐ Install conversion tracking (Google Tag / GTM) ☐ Link Google Ads with Google…
Tuesday
5 May 2026Customer Lifecycle Goals explained
Most people optimize campaigns like this: Get conversions → Lower CPA → Scale. But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇. Instead of optimizing…
Customer match explained
Most people think Customer Match works like this: Upload a list → Target those users → Done. “It’s just remarketing with emails.”. But that’s not what’s actually happening. Customer Match…
Demand Gen Campaigns what they are and how they work
Most advertisers use Google Ads to capture demand. But they forget one thing: You need to create demand first. That’s where Demand Gen comes in. No keywords. No active search…
YouTube Ads How It Really Works
Yes, YouTube Ads can convert. But they don’t convert the same way Search does. The reality. Search. User intent is already there. Conversion is immediate. That’s why it’s easier to…
Monday
4 May 2026Performance Max vs Standard Shopping
The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…
Alphabet / Google Ecosystem in 2026
Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…
