Google Ads News, as it happens.

🚀 THE GOOGLE ADS GROWTH ROADMAP (2026 EDITION)

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍…

Maximize conversion value for standard shopping 🚨

Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns without requiring a Target ROAS. This gives advertisers access to value-based bidding while preserving Standard Shopping’s control and…

Thanks for sharing Yash Mandlesha & Boyd Klerk

Google prepares DSA for AI Max

Google has expanded AI Max for Search reporting guidance and confirmed that Dynamic Search Ads campaigns will begin automatically upgrading to AI Max in February 2027. The updated documentation adds…

Agent Skills for advertising and measurement

Google has launched official Agent Skills for advertising and measurement, giving AI coding assistants task-specific, up-to-date guidance for integrating Google Ads APIs and SDKs. Using progressive disclosure, agents load only…

Improved measurement of server-to-server conversions

Floodlight has improved its measurement of server-to-server conversions that were previously undercounted because browser cookie data was unavailable. When a GCLID is present, server-side conversion data can now be matched…

⚠️ Google Ads is unifying Enhanced Conversions from June 2026

“Enhanced conversions for web” and “for leads” will become one setting. Advertisers can also send customer data through website tags, Data Manager, and API simultaneously—no longer choosing just one method.…

Thanks for sharing Matteo Zambon

Server-Side Tracking in 2026

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I…

Cookie Banners Are Becoming Measurement Controls

A cookie banner is no longer just a banner. It is becoming a key control point between Google Analytics and Google Ads. Since June 15, 2026, Google Consent Mode has…

Google Tests Backend Data for Better Tracking

Google Ads has launched a beta that lets advertisers strengthen conversion tracking by adding backend data such as CRM records to their Google tag. This can help recover signals lost…

Thanks for sharing Hana Kobzová

Smart Bidding strategy names update

Google Ads is updating Smart Bidding strategy names. Starting in June 2026, Google Ads is separating target-focused bidding strategies from volume-focused strategies more clearly. The following UI labels are changing:…

Metrics that actually matter

→ Low CPC (but no conversions) → High impressions (but no sales) → Lots of clicks (but no qualified leads) → “Top position” (but still unprofitable) These are vanity metrics.…

Most Google Ads campaigns fail before they even start

Not because Google Ads doesn't work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple…