Google Ads News, as it happens.

Smarter Optimization Approach

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…

How People See Google Ads for Small Budgets in 2026

What most people think Google Ads is. - Create ad. - Get clicks. - Make sales. What Google Ads for Small Budgets actually involves in 2026. 💰 Smart Budgeting. -…

case-studies/case-3

260% Profit Growth with a Best Seller PMax Strategy — Adriaan Dekker. Spending 5K or more per month on Google Ads? Book a free call →. Case studies. /. Case…

How People See Conversion Tracking in 2026

Most people think conversion tracking is simple. Install a pixel → see conversions → done. Reality in 2026? It’s a full system. Conversion tracking today involves: • Defining what actually…

How people see Google Tag Manager in 2026

Most people think Google Tag Manager is simple: 👉 Install a few tags. 👉 Add some triggers. 👉 Done ✅. But in 2026, GTM is much more than that. It…

Meta ROAS is often inflated

Here’s why most Meta accounts aren’t actually optimizing for profit ↓. “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the…

Your Google Ads Algorithm is Bidding on Blind Data

If you’re still relying only on browser pixels in 2026… You’re probably losing conversions. Missing data = confused algorithms = wasted ad spend. Server-side tracking can fix that. Instead of…

How people see Server-Side Tracking in 2026

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I…

Set up in Google Tag Manager

Google Ads appears to be testing a new “Set up in Google Tag Manager” button directly within the conversion setup flow, thanks for sharing Natasha Kaurra & Hana Kobzová!

Important Google Analytics & Google Ads update

Google has announced changes to simplify how data is collected and used, while placing even more emphasis on user consent. What’s changing? Google Ads settings will take greater control over…

Thanks for sharing Arpan Banerjee

How Enhanced Conversions Track Cross-Device Sales

1. User Clicks Your Ad on Mobile. Someone searches on Google using their phone. They click your ad and visit your website. 2. User Shares Contact Details. Later they may:…

Smarter optimization approach

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…