Updated 7 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Sunday
28 December 2025Is Gemini becoming Google’s next big ad surface?
Maybe but not yet. Despite a recent report that Google plans to introduce ads in Gemini by 2026, the company’s ads leadership says differently. Here’s the full picture: What prompted…
AI Overviews
Google has clarified how keyword match types work for ads that appear within AI Overviews, and the update changes how advertisers should think about search visibility in AI-driven results. The…
Tuesday
23 September 2025Google just changed Chrome forever: Meet AI Mode
Google is rolling out AI Mode in Chrome and it could completely change how we search, browse, and consume content. .What’s coming: - Ask complex, multi-step questions directly from the…
Local Map Pack AI Overviews
Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.)…
Google is pushing advertisers to adopt AI Max
The pitch: smarter targeting, auto-generated ad copy, and seamless landing page selection. The reality: many advertisers are still skeptical. Key concerns: – Brand safety risks if AI misrepresents claims (health,…
Saturday
20 September 2025Penske Media sues Google over AI Overviews challenging the balance between summaries and publisher traffic
Penske Media (owner of Rolling Stone, Variety, and Hollywood Reporter) has filed a lawsuit against Google, arguing that AI Overviews are harming publishers by reducing traffic and revenue. Key points:…
Ask about any item
Barry Schwartz discovered that Google is testing a new AI Mode feature called “Ask about any item.”. What it does: • Lets users select products or local businesses directly in…
Local Map Pack integration in AI Overviews
Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.)…
Friday
19 September 2025Local Map Pack in AI Overviews
Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.)…
Ask about any item
Barry Schwartz discovered that Google is testing a new AI Mode feature called “Ask about any item.”. What it does: • Lets users select products or local businesses directly in…
Sunday
7 September 2025ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion
I came across this Visual Capitalist chart, and it puts things in perspective. ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league…
Friday
5 September 2025Google’s AI Changes Are Hurting Traffic (-40%)
On its Q2 earnings call, Monday.com executives pointed to Google’s search algorithm updates and the rollout of AI Overviews as a key reason for a recent dip in site traffic.…
