Marketing

Google tests blue titles for ads at the bottom of AI Mode. Thanks for sharing Sachin Patel.

Google is testing a larger three-dot menu icon on ads in the SERP. Sachin Patel spotted this while scrolling through the results. It could be a test or it could be a bug.

Google is testing a new ad design in AI Mode, changing how ads appear at the bottom of AI-generated responses. Key updates: New design: Ads now feature a white background with a black border instead of the previous grey background. Ad placement: Ads continue to appear at the bottom of AI Mode responses. Recent changes:

Google has launched Structured Data Files (SDF) v11 for Display & Video 360 (DV360), introducing new features for large-scale campaign management. Key updates: Expanded audience targeting: Broader support for including and excluding lookalike audiences. Location targeting: Target users near business chains and store locations through bulk uploads. YouTube improvements: Updated third-party vendor configurations with support

As of 10 October 2026, Google Ads offers automated bidding for Video Reach campaigns in beta, allowing advertisers to optimize bids and spend their full budget without setting a manual Target CPM. Thanks for sharing Hana Kobzová.

As of 10 October 2026, Google Ads requires 10 seconds of video watch time instead of 5 to count as an engagement, potentially lowering reported engagement rates. Thanks for sharing Hana Kobzová.

From 21 October 2026, Google Ads will allow online lottery ads in Colombia for operators authorized by the CNJSA.

Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren’t the same across products. Take four products, all at a ROAS of 4.0: Product A, 10% margin: needs a ROAS of 10.0 to break even. It loses money.Product B, 25% margin:

Google Tag Manager update (October 8, 2026): GTM containers now initialize automatically, and gtag(‘config’) commands appear as gtag.config events in the dataLayer. This may trigger tags unexpectedly, so review wildcard triggers and verify your Google tag installation.

Google Ads is introducing a new “Overlay on videos” feature for Demand Gen campaigns. This allows Google to automatically add text from your ad assets on top of videos. The feature appears to be enabled by default, so check your campaigns if you want to avoid automatic text overlays. You can disable it in the