Marketing

ChatGPT at 12% of Google Search, 190× Less Traffic

An Ahrefs analysis estimates that **ChatGPT handles about 12 % of the search-like query volume that Google processes for things people traditionally search for on Google. However, Google still sends far more traffic to websites roughly 190× more highlighting major differences in how AI assistants and traditional search engines drive engagement.

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You can’t treat ChatGPT ads like a normal ad placement

Here’s how OpenAI’s ChatGPT ads setup actually works ↓ ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises around conversation context and intent. It’s built on four layers: Delivery & placement ↳ Ads appear as a single, clearly labelled “Sponsored” unit↳ Always placed

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You can’t treat Performance Max like an upgraded version of Standard Shopping!

Here’s how the real PMax vs Standard Shopping setup actually works ↓ Performance Max is not a Shopping campaign with more placements.It’s a different operating model. The difference shows up in four layers: Distribution layer↳ Performance Max distributes your products across Search, Shopping, YouTube, Display, Gmail and Maps↳ Standard Shopping is limited to Shopping, Search

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Build a profitable Google Ads system

The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings are required→Structure ad groups strictly by service→ Map keywords and search intent to real business offerings→ Define funnel stage per campaign (problem-aware vs solution-aware) Outcome:

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