Marketing

Tinder Just Turned Breakups Into a Public Spectacle

Tinder rolled out a bright pink garbage truck through the streets of Mumbai not to collect trash, but to collect emotional baggage. Dubbed the “Ex-press Disposal Truck”, the campaign invites heartbroken singles to toss in old love letters, photos, and other breakup relics in a cathartic, no-judgment purge. What started as a quirky stunt has […]

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AdSense now optimizes empty ad spaces to protect your revenue

Starting July 2025, Google AdSense is rolling out a new feature to help publishers earn from unfilled ad spaces, those moments when no ad is shown, and no revenue is generated. What’s changing? AdSense will show contextually relevant suggestions (e.g. baking tools on a baking page) in empty slots. If users click on them, they’ll

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Google Merchant Center automatically calculates sales tax

As of July 1, Google Merchant Center automatically calculates sales tax for U.S. merchants based on the shopper’s location. Merchants no longer need to manually configure tax settings, reducing a common cause of product disapprovals and simplifying feed setup especially for those using dynamic shipping. This update was found by Emmanuel Flossie. For more information

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YouTube just got smarter about measuring audience loyalty

The old “returning viewers” stat is out. In its place, YouTube now segments your audience into: – New viewers– Casual viewers (1–5 months active)– Regular viewers (6+ months active) This gives creators and marketers much deeper insight into real loyalty not just who came back once. Rollout is happening now across desktop and mobile. Thanks

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iOS 26

iOS 26 is here, and it’s again a shake-up for marketers, analysts, and attribution. Apple is doubling down on privacy in Safari and Mail. The result? Tracking is about to break in a lot more places. Here’s what’s changing: Safari now blocks fingerprinting by default– No more using device/browser data like screen size, cores, or

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Show up in ChatGPT

Want your products to show up in ChatGPT when users search with shopping intent? OpenAI is surfacing organic product results inside ChatGPT ads. Here’s how to get your products discovered: Unblock the ChatGPT crawler (OAI-SearchBot) – Just like Googlebot, it needs access to your product pages.– Use robots.txt to allow crawling. Track traffic from ChatGPT

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