Marketing

Payment section change Anthony Higman stated that the payment methods section in Google Ads is going away soon and will be moved to the billing section as a drop-down. Google lowers the price for advice Florijan Abazi & Hana Kobzová discovered that Google has changed the price for advice. Before a 45-minute consult was 50 USD. […]

Black Friday 2024 saw a 3.4% year-over-year increase in spending, driven by a 14.6% rise in online sales, while in-store sales grew just 0.7% (Mastercard). Adjusted for inflation, in-store spending declined 8% (Facteus). Popular purchases included makeup, Bluetooth speakers, and espresso machines. E-commerce platforms like Amazon, Walmart, Shein, and TikTok Shop thrived, while traditional retailers

Slobodan Jelisavac just posted that he saw the generate report function live! Now this is a new feature that is slowly rolling out. I have seen it before but if you have not seen it check your reports tab and see if you have access!

Arpan Banerjee discovered an error in the shopping results!

Google Ads has rolled out a new feature that allows Google Ads account administrators to grant access to a service account. Once the access has been granted, you can use the service account credentials to make API calls to that Google Ads account and other accounts in that hierarchy, if applicable.

Leonard Raleigh & Barry Schwartz discovered that Google is testing with gold buttons for Phone calls!

Arpan Banerjee just sent me these new updates for DV360:Floodlight Picker Update: See assigned advertisers for Floodlight Configuration IDs to simplify report setup. YouTube Ad Previews: Preview video creatives across formats and devices in real-time. New Cross-Media Metrics: Gain insights with “TV Campaign Reach” and co-viewing metrics in Cross-Media Reach reports.

Emil Buur 🧬 discovered that Google is testing with black buttons.

You can now use the manual ad content parameter as a condition group when creating a new custom channel!