Marketing

Arpan Banerjee discovered that Google Ads support is now also giving an option to “Get a Call”!

Emmanuel Flossie discovered that you can now submit 0, If a customer places an order before the cutoff time and your products can be shipped on the same day the order is placed,

Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban saturation, strong brand awareness, and entrenched consumer preferences, leading to a bold hypothesis: Meta

Want to use the value bidding strategies from Google? Below you find which solution suits you.

I read the awesome post from Dario Zannoni about different Pmax set-ups for shopping. He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a picture of those. When using a full asset approach I would advice to always use the script from Mike Rhodes to see how assets are

I saw this great picture from Arpan Banerjee about how Data-Driven attribution works!

Different order values? Use ROAS instead of CPA! A lot of different margins? Check POAS!

Arpan Banerjee just texted me that Generated images now gives option to select the aspect ratio!

– Consent Mode V2 mandatory 2024– Launch Demand Gen & removal Discovery– Launch negative keywords Pmax– Standard Shopping & Pmax get the same rank– Ads in AI overview– No Third-Party Cookies Phase-Out– AI-Generated Product Images, reports & video (Generative AI)– Enhanced PMax Reporting– Redesigned Interface– Launch Merchant Center next, Goodbye Merchant Center classic.– News that

Arpan Banerjee just sent me this reminder of the Demand Gen updates: Starting March 2025: New channel controls in Demand Gen will let advertisers choose exactly where ads appear (YouTube, Discover, Gmail, and GDN). Google Video Partners will be renamed to the Google Display Network (GDN) within Demand Gen. The GDN opt-in setting will move