Marketing

Google Search is changing

AI Overviews and AI Mode are reducing the number of traditional search clicks. Publishers are seeing double-digit traffic drops. Business Insider, HuffPost, and WaPo are cutting staff. This isn’t just about Google’s product strategy; it’s a structural shift in how users discover information. The ripple effects: – Visibility changes and is more based on answer-engine optimization.–

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Google Ads news week 24

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