Marketing

It sits between Source platform and Source/Medium: broader than channel groupings, but less granular than source/medium. Source group is based only on the source, so paid and organic traffic are combined (e.g. both paid and organic Instagram traffic appear as “Instagram”). At the same time, Source platform is being updated to recognize third-party ad platforms. […]

12 Free Marketing Certifications to Future-Proof Your Skills in 2026 Want to sharpen your marketing skills without spending a cent? These free certifications cover Google Ads, SEO, content marketing, email marketing, LinkedIn Ads, and AI for marketers. Top recommendations: Google SkillshopHubSpot AcademySemrush AcademyAhrefs AcademyMeta Blueprint Save this post and start with one course this week.

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles. However, unlike many traditional companies, Alphabet constantly launches, restructures, and shuts down projects. Understanding what is still active versus what has changed is key to

Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually drive results. So I put together a simple Meta Ads checklist 👇 • Set up tracking the right way (Pixel + CAPI)• Keep your account

In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI systems. The move was widely praised as a bold step toward an AI-first future. Fast forward to 2024–2025, and the story has taken a surprising turn.Customer complaints surged. Satisfaction dropped. And automated support struggled with the kinds of problems that

API: https://lnkd.in/eRwAWb-hBrandcast: https://lnkd.in/e2m8FMkwVehicles Ads: https://lnkd.in/eRKmDqsiPhishing mails: https://lnkd.in/ey7gT6EqA/B API: https://lnkd.in/exPmeUEQCustom Audiences: https://lnkd.in/e3VY-5zpVideo to images: https://lnkd.in/eYAshQFJPrimary conversions Smart bidding: https://lnkd.in/ecDaMJjgAPI v24.1: https://lnkd.in/eyHvRYa6AI Generator: https://lnkd.in/exb9qxwGConsent mode: https://lnkd.in/e_UJgtejGA4 Update: https://lnkd.in/eJxBQkQTTop out of stock: https://lnkd.in/eKng6Wm9YouTube Link: https://lnkd.in/eMEEUwxxMerchant Advisor: https://lnkd.in/e37MzuFnShopping Ads: https://lnkd.in/ezRAj-4YGemini dashboards: https://lnkd.in/ekbZuJjbLinking Merchant Center: https://lnkd.in/eXW9garSSearch Partner Network: https://lnkd.in/edCQY7sNMerchant Center for Agencies:https://lnkd.in/enwhXTvk

Google Ads News API Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June. Brandcast At Brandcast 2026, YouTube unveiled a range of new advertising and commerce innovations designed to help brands connect with audiences across every screen and drive stronger business results .Custom

Google will automatically link eligible Google Ads accounts with Google Merchant Center starting June 6, 2026. This applies to accounts not currently using product ads and will make it easier to show products in ads, expand reach, and increase sales opportunities. Advertisers can also connect their accounts earlier using the “Connect Now” option. Thanks for

Google Ads now offers full placement reporting for the Search Partner Network, giving advertisers complete visibility into which partner websites displayed their ads and how many impressions each site generated. This report is available in the Content Suitability section and via API, helping advertisers better monitor performance and control where their ads appear. Thanks for

Google is rolling out Merchant Center for Agencies globally, following its initial launch in the U.S. and Canada. The platform gives agencies a centralized and more efficient way to monitor merchant account health and optimize product data across all clients. Key capabilities include: Agency overview dashboard: View all client accounts, onboarding status, and critical alerts