Google’s Site Kit plugin for WordPress has a new Site Goals feature that shows reports on key visitor actions, like cart checkouts and form submissions, right in your WordPress dashboard.
It works by automatically detecting these actions and sending them to Google Analytics, so there’s no manual tagging or code needed. It picks up events from common plugins like WooCommerce, WPForms, and Contact Form 7.
The report adapts to your business type, whether that’s store sales or lead generation. It also shows your top goal drivers, meaning which traffic channels and landing pages brought in the visitors who actually converted.
Site Goals is available for any WordPress site running Site Kit with Google Analytics.
