One of the biggest streetwear brands in the world. Not a single ad running on Facebook or Instagram.
So how do they grow?
Ronnie Fieg built Kith on direct relationships with sneaker communities. Long before it was a global brand, people knew him from behind the counter.
Collabs with ASICS, New Balance and On get covered by the press without a euro in media spend. Every partnership is its own launch.
The Monday Program drops new product every week, in limited amounts.
So people check back every Monday. Nobody needs to remind them.
Kith doesn’t buy attention. It gives people a reason to show up.
