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Anthropic has introduced Claude Managed Agents, a new cloud service aimed at reducing the complexity of building production-ready AI agents. The key promise is speed. What previously took months of engineering effort can now be done in weeks. Building an agent has never just been about the model. Teams also had to set up containers, […]

Performance Planner no longer supports planning for Display and Video campaigns, or plans that involve metrics based on impression share.

Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the rest. Reality in 2026? RSA Ads are a system. Winning with RSA today requires: • Understanding search intent (not just keywords)• Writing multiple high-quality headlines (not 2–3)• Testing different angles, hooks & messages• Matching ads perfectly to user

Most people think conversion tracking is simple. Install a pixel → see conversions → done. Reality in 2026? It’s a full system. Conversion tracking today involves: • Defining what actually counts as a conversion• Mapping the full customer journey• Setting up server-side tracking (CAPI)• Fixing data quality issues• Understanding attribution (not just last click)• Connecting

What most people think Gemini is STAGE 1Ask something STAGE 2Get an answer STAGE 3Done ⚙️ What Gemini AI actually involves in 2026 📊 Multimodal & DataText, image, video & audio inputReal-time data access (Google ecosystem)Search + AI combined workflowsContext across apps (Docs, Gmail, etc.)Large context understanding 🎯 Use Case StrategyContent creation (Docs, Slides, ads)Research

What most people think Claude is STAGE 1Ask a question STAGE 2Get an answer STAGE 3Done ⚙️ What Claude AI actually involves in 2026 📊 Prompting & ContextAdvanced prompt engineeringSystem prompts & role settingContext windows & memory usageMulti-step reasoning promptsIteration & refinement loops 🎯 Use Case StrategyContent creation (ads, blogs, scripts)Customer support automationCoding & debugging

In April 2026, Google Ads will update its Healthcare and medicines policy for India. Certified online pharmacies will be allowed to promote prescription drug services, provided they obtain certification through LegitScript’s Healthcare Merchant Certification Program and apply separately to Google. However, advertisers targeting India will still not be permitted to promote prescription drugs directly in

Google has introduced a brand-new onboarding experience for the Universal Commerce Protocol (UCP) inside Merchant Center. This is a big step toward “agentic commerce” where users can discover and buy products directly within AI experiences like Search and Gemini, without leaving the interface. Key highlights: • New UCP onboarding flow (rolling out gradually in the

Arpan Banerjee discovered that the Results Tab Now Available in Google Ads with Recommendations

Key benefits: – Reuse your existing GA4 dataLayer– Automatic mapping of Enhanced Ecommerce events– No need for duplicate tracking (Purchase, AddToCart, ViewContent, InitiateCheckout) Thanks for sharing Thomas Eccel!