SEA

I posted about it a few weeks ago. But Dale W. Harrison added some context to it! So to begin, it’s not instant. The effects play out over time. When you start brand marketing, you impact the 5% of buyers who are in-market now. The other 95%? You’re building awareness that might pay off months […]

In 2025, Google quietly pulled the plug on my conversion tracking. As of July 21, if you weren’t using Consent Mode v2, your EU traffic started running partially blind. This is what hit me: – Conversions stopped tracking properly– Remarketing audiences stopped building– No Consent Mode = declining Google Ads performance. Fewer signals. Less targeting.

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you’re creating ad campaigns, solving team issues, or crafting strategies, frameworks like RTF, TAG, CARE, and RISE help you: – Nail your role– Define tasks with clarity–

Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is up to date.

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even better use POAS) Start by determining your breakeven point based on product margins—this sets the minimum ROAS to avoid losses. Then, use Google’s Bid Simulator

And I don’t mean fragile, I mean more open to sharing things that used to stay off this platform. An image of a captured president has been circulating. A few years ago, this probably wouldn’t have shown up here at all. Now, it does. I’m not sure whether that’s a good or bad thing yet.

Dale W. Harrison wrote that the popular belief that brands grow simply by boosting advertising and building “mental availability” is misleading. Despite decades of research across thousands of categories, the evidence shows that market share is highly stable over years and decades: large brands stay large, and small brands rarely grow. Revenue growth does not

The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS, perform best when they can optimize for the highest-value conversions with as much flexibility as possible. When you constrain or narrow where Smart Bidding can

There’s a mode for whether you’re focused on finding new customers or reactivating old ones. New Customer Modes • New Customer Value Mode – Bid more for new vs. existing customers• High Value New Customer Mode (Beta) – Prioritize high-value new customers• New Customer Only Mode – Only bid for net-new customers Customer Retention Modes

Want to use the value bidding strategies from Google? Below you find which solution suits you.