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Google Analytics has introduced a new User Groups Admin API, allowing organizations to automate user group management, permissions, and account access instead of handling these tasks manually. What’s new? Organizations can create, update, and delete user groups programmatically. Administrators can automatically add or remove users from groups. Users can be assigned Member or Owner roles […]

Google has started showing promotions and discounts directly within Shopping ads in AI Mode. Previously, these ads only displayed product images, names, prices, brands, and reviews. What’s new? Offers such as “Buy 4, get $20 off” now appear directly in Shopping ads. Users can click on an offer to view its details in a pop-up.

Google Ads has updated its campaign creation interface once again, giving AI-guided campaign creation a more prominent position. In March, the AI-guided experience was first spotted, with the manual setup option displayed directly below it. Now, the free-text input box takes center stage, while the manual setup option has been moved to a less prominent

Google has introduced a new store address (store_address) attribute, required for product submissions to Local Inventory Ads and Local Free Listings. The attribute links products to their physical store locations and standardizes address information. Key takeaways: Merchants must provide a store address for applicable local product submissions. Addresses must follow Google’s specified formatting requirements. Merchants

More and more of Google Ads is powered by AI But what should you still control as an advertiser? On Wednesday, October 21, I’ll be hosting a webinar together with Alfred Simon & ClickPatrol™ to discuss exactly that. We’ll dive into the growing role of AI in Google Ads and where human expertise and control

Google Ads News Google tests a grey box design for Shopping ads Google tests a grey box design in Shopping ads. Thanks for sharing Sachin Patel. Google tests a new sitelink design on desktop Google tests a new sitelink design for ads on desktop. Thanks for sharing Sachin Patel . AI Mode now shows three

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Google tests grey box design in Shopping ads. Thanks for sharing Sachin Patel

Google tests new sitelink design for ads on desktop. Thanks for sharing Sachin Patel.

Google tests showing website names or URLs in AI Mode ads. Thanks for sharing Sachin Patel.