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SEA

Google Ads news – December Recap

Google Ads news eCommerce Barometer Black Friday vs. Black Week 2024 Ebarometer: ProfitMetrics.io InsightsThe latest data highlights key trends for Black Friday, Black Week, and November: Black Friday: Exceptional growth with turnover up 5.72%, gross profit 6.13%, and orders 11.59%. However, ad spend surged 17.66%, increasing acquisition costs. Black Week: Declines in turnover (-7.8%) and

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Google’s New Dating and Companionship Ads Policy Launching March 2025

Starting March 4, 2025, Google will implement a new Dating and Companionship Ads policy. Advertisers must complete Google’s certification process to run ads related to dating or companionship services. Updates will also shift relevant rules from the Inappropriate Content and Sexual Content policies into this new policy, with full enforcement ramping up in the weeks

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