SEA

While ChatGPT excels at generating text based on prompts, AI agents take it a step further. They work autonomously observing their environment, processing data, making decisions, and taking actions without constant human input. This makes them ideal for tackling complex tasks like automation, real-time analytics, and personalized interactions. Think smarter workflows, enhanced customer experiences, and […]

Reminder for Meta Ads’ daily budgets how they actually work Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to +75% more than your set daily budget.→ On other days, it’ll spend less.→ Over the

A trap that can happen in performance marketing: chasing short-term conversions without thinking about who’s going to convert later. This chart sums it up perfectly 👇 If you don’t actively create demand, you eventually hit a ceiling no matter how good your campaigns are. Brand-building isn’t just a “nice to have.” It’s how you grow

Ads Studio in Editor: – Create/edit ad assets directly in Microsoft Advertising Editor– AI-powered Copilot for images, background editing, and insights– Brand Kit to maintain visual consistency Audience Ads Enhancements:– Add logos and CTAs to native ads– New diagnostic tool for quick issue resolution– Support for video assets in native campaigns Smart Campaigns → Performance

In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban saturation, strong brand awareness, and entrenched consumer preferences, leading to a bold hypothesis: Meta ads weren’t incremental. To test this, Uber went dark on Meta

First time seeing AI overview live in the Netherlands! Looks like Google is speeding up the roll-out.

Hana Kobzová told it 1-2 weeks ago. The new image enhancement feature for Pmax will be shown at the asset optimization section! And now Thomas Eccel has spotted it as first! Now let’s wait for the landing page enhance tool 🤣 .

Meta is rolling out video ads on Threads, now testing in-feed placements (19:9 and 1:1 formats). Plus: – AI-powered Creator Marketplace search– New “Trending Reels” ad spots on FB & IG– Partnership Ads for Facebook Live Threads ads won’t be a major revenue stream, but this is a clear step toward deeper monetization.