Author name: Adriaan

Anthony Higman discovered this unusual recommendation to target only audiences!

Thanks to Arpan Banerjee for sharing this update with me! Google Ads has announced upcoming changes to Customer Match uploads in the Google Ads API. Starting April 1, 2026, developers will need to use the Data Manager API instead of the Google Ads API for uploading Customer Match data. Good reminder for teams working with

Meta is updating its ad measurement to better reflect how people interact with ads on social media and to align reporting with third-party analytics tools. Main changes: Click-through attribution will now count only link clicks for website and in-store conversions, improving consistency with tools like Google Analytics. Conversions from actions like likes, shares, and saves

Google just launched a new value for vehicles built to order. For more information, check the video from Emmanuel Flossie: https://lnkd.in/e7XiXYQB

Google Merchant Center Subscription Model Update shared by Emmanuel Flossie, check it here: https://lnkd.in/eqzF7272

Here’s what advertisers need to know 👇 Meta will begin adding extra charges to cover Digital Service Taxes (DST) in certain countries. Current rates: 🇦🇹 Austria – 5%🇫🇷 France – 3%🇮🇹 Italy – 3%🇪🇸 Spain – 3%🇹🇷 Turkey – 5%🇬🇧 United Kingdom – 2% Important: These fees are based on where your ads are delivered

Physical goods subscriptions policy will be updated to formally include alcohol (for example, Wine Clubs) for eligible merchants in the United States.

A new, prominently placed notice on the Merchant Center “image_link” help page advises advertisers to use images near or above 1500 × 1500 pixels to ensure best performance across all listing formats including ads and free listings. The recommendation appears at the very top of the page, highlighted to draw attention. Why it matters: Higher-resolution

Google just published new guidance on its Universal Commerce Protocol (UCP) and how it enables AI-driven, on-Google checkout. Key takeaway for merchants: UCP can power a native “Buy” button on Google surfaces, while you remain the seller of record. To participate, you’ll need the native_commerce attribute in Merchant Center.Payments use stored Google Wallet credentials, and

Google is testing a new label in Search: “Sponsored options in the area.” The new sponsored section is appearing in certain local queries and highlights nearby businesses under a clearly marked sponsored header. In one example, law firms were shown with an image carousel directly within the sponsored block. The update was first spotted by