Google has substantially updated its Performance Max documentation, giving advertisers clearer guidance on how campaign controls, Search prioritization, budgets, assets, and landing-page expansion work. The revised documentation explains how Search…
Thanks for sharing Shauvik Kumar & Barry Schwartz
Google Ads is testing a new “What customers love” section in sponsored search results, with summaries labeled as “AI-generated from the store's rating reviews.”. The feature uses AI to summarize…
Thanks for sharing Barry Schwartz
Google has expanded its AI performance insights in Merchant Center beyond the United States. The reports are now available for English-language queries in Australia, Canada, India, New Zealand, and the…
Thanks for sharing Hana Kobzová & Barry Schwartz
Google Ads appears to be getting more aggressive with recommendations that advertisers have previously dismissed. Advertisers are now seeing notifications such as, “You still have dismissed recommendations for this campaign,”…
Thanks for sharing Julie Friedman Bacchini & Barry Schwartz
Google Expands Waze Ads Beyond The United States.
Thanks for sharing Barry Schwartz
Google Ads is rolling out recommendations to reapply ROAS targets based on historical campaign data. Advertisers may now see an “Apply target” button that makes it easy to restore suggested…
Google is testing AI-generated review summaries in Search ads again. The feature adds a “What customers love” section to sponsored results, using AI to summarize positive feedback or testimonials from…
Thanks for sharing Sachin Patel
OpenAI is expanding ChatGPT Ads into select markets across Europe, India, the Middle East, and North Africa while strengthening the advertising infrastructure behind the product. The biggest changes are aimed…
Google Ads has expanded product-level reporting for App campaigns to include Cost and Conversions. Previously, advertisers could only see engagement metrics such as impressions and clicks. With this update, they…
Google is now showing Shopping ads directly within AI Mode results, expanding how commercial content appears in AI-powered search experiences. Two formats have been spotted so far: multi-product shopping carousels…
Thanks for sharing Brodie Clark & Barry Schwartz
Google Ads has added Klaviyo as a supported customer data source integration for both Offline Conversion Import and Customer Match. The integration lets advertisers move first-party customer data from Klaviyo…
Thanks for sharing Hana Kobzová
Google has updated its Developer Policies for Google Ads integrations to strengthen security. The biggest change is a move away from programmatic proxies: integrations should connect directly to Google Ads…
