New ProfitMetrics feature
In The Matrix, Neo thinks he knows what’s real until the code starts falling and he finally sees everything. That’s the same shift happening right now in tracking. A new ProfitMetrics…
Wednesday
15 October 2025
What if there’s a “fifth quarter” you’re overlooking?
Mobile game marketers often focus all their energy on Q4. But there’s a powerful window right after from late December into mid-January known as Q5. New devices flood the market during…
Demand Gen & YouTube
YouTube just got a major glow-up
The platform is rolling out a sleek new video player across mobile, desktop, and TV designed to feel cleaner, faster, and more immersive. The controls are now rounded and semi-translucent,…
ChatGPT Ads
Microsoft launches its first in-house AI image generator: MAI-Image-1
Microsoft has unveiled MAI-Image-1, its first text-to-image model built entirely in-house. The generator emphasizes photorealistic results and faster performance than larger models, with strengths in scenes like landscapes and lighting. It already ranks in…
