September 2026

AI Dashboards in Google Ads

Credit to VIVEK GUPTA for spotting and sharing this update. Google Ads is rolling out a new AI-powered dashboard creation feature in beta. Users can describe the dashboard or analysis…

New Campaign Group Option

VIVEK GUPTA discovered that you can now chose between standard campaign group and video! Note that this is a beta!

GPT-6 Astra

OpenAI has started rolling out GPT-6 Astra and this launch feels different from a typical model upgrade. Astra is reportedly OpenAI’s first model to reach its internal “Critical” cybersecurity capability…

Google Tag Gateway Expands

Google Tag Gateway for Advertisers is now out of beta on Akamai and Fastly. The beta labels have been removed from Google’s setup documentation, giving advertisers more stable options alongside…

Thanks for sharing Hana Kobzová

Automated Campaign Creation

Credit to Conor Crummey for spotting Google Ads’ new conversational campaign creation feature. Give Google a URL + your goals, and AI can build the campaign for you. Big step…

Shared by Thomas Eccel

Google Tests +2 Sitelinks

Arpan Banerjee discovered that Google is now showing extra number of sitelinks as +2.

ChatGPT Shopping Shifts to Product Feeds

Credit to Juozas Kaziukėnas for spotting an important shift in ChatGPT shopping results: He’s seeing evidence that ChatGPT’s product recommendations are increasingly and in some cases entirely sourced from merchant/brand…

Google Adds Top Audiences

Arpan Banerjee discovered that Google is showing top audience in hyperlink for videos.

Google Tests Demand Gen Prefill

Arpan Banerjee discovered that Google is now testing prefill for demand gen campaigns!

Reach Metrics

YouTube Creator Partnerships now includes Reach metrics in the Analytics tab, including estimated unique viewers and co-viewers across devices. Unique reach is available for up to 92 days and can…

Google Tightens Bumper Ad Rules

Google has quietly tightened the rules for YouTube bumper ads. Bumper ads are now officially defined as 5 to 6 seconds long — replacing the previous guidance of simply “6…

Automated Promotions Launch

Google Ads launched Automated promotions, a new account-level automated asset that scans landing pages for active offers and automatically creates promotion assets for eligible Search and Performance Max campaigns. The…