Google Ads News

July 2026

160 updates from July 2026, newest first.

Tuesday

28 July 2026

Google Renames Comparison Listing Ads

Google appears to have renamed Comparison Listing ads as CSS Product Listing ads, with a substantially updated help page but no formal announcement. The ads let eligible Comparison Shopping Services…

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Demand Gen & YouTube

Google Ads API v25 Expands Reporting

Google Ads API v25 adds richer YouTube and Shorts reporting, new loyalty retention and customer acquisition goals, and expanded creator insights. Developers must update their client libraries and integrations to…

AI Max

Google Ads Editor 2.13

Google Ads Editor 2.13 adds AI Max support for Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, improved reporting, and AI-content disclosure controls. It also streamlines offline…

Shopping

Google Rolls Out Ask Advisor

Google is gradually rolling out Ask Advisor in Merchant Center. The AI-powered assistant can help advertisers understand account issues and guide them towards possible solutions directly within the platform. The…

Policy

Google Tightens Gambling Ad Certification

Google is updating its Gambling and Games certification requirements on August 26, 2026. New applicants will need to use revised application forms and provide up-to-date licensing information. Advertisers must also…

Google Expands Crypto Ads in Europe

From August 2026, eligible advertisers will be allowed to promote crypto exchanges, software wallets, and hardware wallets in Iceland, Liechtenstein, and Norway. Advertisers must be licensed as a Crypto-Asset Service…

Google Opens Spain to Telemedicine Ads

From August 2026, eligible telemedicine providers will be allowed to advertise prescription drug services, provided they hold both LegitScript Healthcare Merchant Certification and Google advertiser certification. This opens up new…

Monday

27 July 2026
PMax

Lead Form Assets Expanded

Google has broadened access to Lead Form assets by removing the previous $50,000 ad spend requirement. Eligibility now mainly depends on advertiser verification and a good policy compliance history, making…

Policy

Update to Appeals Limits

Google is limiting appeals for older Google Ads policy decisions. From July 21, 2026, decisions that are more than six months old can no longer be appealed directly from the…

Merchant API Extension Form

Google has opened a form for advertisers that need more time to migrate from the Content API for Shopping to the Merchant API. The current deadline is August 18, 2026.…

PMax

PMax Text Customization Update

Google has updated its Performance Max help documentation to clarify how AI is used for text customization. Google AI can generate headlines and descriptions using content from the landing page,…

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