Local
Local Inventory Ads Update
Local Services Ads are moving into the Google Ads interface. The campaigns will run under Performance Max with pay-per-lead goals, while keeping the current LSA model: ads remain limited to…
Monday
27 July 2026
Shopping
Google’s Content API will be deprecated on August 19
Ecommerce stores still using it must migrate to the Merchant API to prevent ads and free listings from stopping. You can check your usage in Merchant Center through Settings →…
Prediction Market Ads Restricted
Google has banned ads for prediction market contracts and related products in Michigan and New York. The restriction took effect on July 13, 2026, following a similar ban in Ohio…
Demand Gen & YouTube
Shopify Product ID Fix
Google has confirmed a fix for the Shopify product ID bug that caused some merchants to lose historical product performance after reinstalling the Google & YouTube app. Google advises merchants…
PMax
NotebookLM for PMax Pitches
Google has launched a dedicated NotebookLM to help agencies pitch Performance Max to clients. The tool can generate pitch emails, discovery call scripts, campaign setup guidance, and PMax recommendations. Useful…
Conversions
AI-powered conversion recommendations
Google Ads is now showing AI-powered conversion recommendations in the Conversion Summary dashboard. The recommendations suggest actions such as Page views and Engagements, labelled “Recommended by Google AI”.
Missed Opportunities
Thomas Eccel discovered that the missed opportunities section is now live!
AI Max
AI Max Asset Optimization Examples & performance uplift
Thomas Eccel discovered that Google Ads added 𝗻𝗲𝘄 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝘀𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁𝘀 under Asset Optimization inside AI Max campaigns for both 𝗧𝗲𝘅𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗙𝗶𝗻𝗮𝗹 𝗨𝗥𝗟 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻.
Sunday
26 July 2026
Demand Gen & YouTube
Branded Searches Report
Google Ads rolled out a new Brand report that shows branded search volume per Demand Gen campaign, and comparing it to spend over time. Thanks to Yash Mandlesha & Thomas…
Tracking Status improvements
Thomas Eccel discovered the new tracking status has improvements!
