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Google Expands Crypto Ads in Europe

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From August 2026, eligible advertisers will be allowed to promote crypto exchanges, software wallets, and hardware wallets in Iceland, Liechtenstein, and Norway.

Advertisers must be licensed as a Crypto-Asset Service Provider under MiCA and comply with local legal requirements.

This creates new opportunities in these markets, but only for properly licensed providers that meet Google’s certification and compliance standards.

Source: Google Ads Help

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