Google has opened a form for advertisers that need more time to migrate from the Content API for Shopping to the Merchant API.
The current deadline is August 18, 2026. Businesses that are not ready can request extended access until either October 15 or December 31, 2026.
The application asks for contact details and a business justification. Google warns that missing the migration deadline could affect both ads and organic product experiences.
The extension offers some breathing room, but the migration should still be prioritised rather than postponed unnecessarily.
This update was discovered by Barry Schwartz.
