SEA

Google September 2026 spam update done rolling out.

On October 21, YouTube’s ad requirements will be updated to permit Masthead advertisements for online gambling who are certified under our Gambling and games policy

Google has updated its Local Services Ads (LSA) lead documentation, introducing clearer billing rules, lead statuses, and automated lead-quality reviews. 20-second missed-call rule: Unanswered calls during business hours may now be charged if callers stay connected for over 20 seconds. Voicemail and IVR: Clarified when calls to automated systems become billable. 30-day lead review: Google

Google Ads has enhanced its Overview page with video impressions and performance insights by funnel stage, helping advertisers better understand the customer journey and campaign effectiveness. Video impressions: Conversion paths now include video impressions, not just views, showing their impact earlier in the customer journey. Performance by stage: A new card organizes campaign metrics into

Google Ads has introduced AI-powered insights in experiment reporting, helping advertisers quickly understand test results and make data-driven decisions. AI summaries: A new panel in the “Summary” tab highlights experiment goals, key insights, and recommendations. Actionable insights: Advertisers receive suggested next steps based on experiment performance. Performance Max migration: Applying experiments shifts traffic fully to

Google Ads has introduced commerce audience sharing, allowing retailers and marketplaces to securely share first-party audience data with advertising partners, including brands and sellers. Audience sharing: Retailers can share customer segments with eligible advertising partners.Setup: Requires linking Google Ads with the commerce partner’s Google Merchant Center and data sharing account. Eligibility: Shared audiences are available

Google Ads now lets advertisers preview AI-generated headlines and descriptions before enabling AI Max text customization in Search campaigns. Preview: See up to 10 sample headlines and descriptions. Speed: Previews generate in approximately 30 seconds after entering a final URL. Availability: Works for new and existing Search campaigns under “Asset optimization.” Support: Available in all

Sachin Patel discovered that Google is testing review display in search ads.

Google Ads is now pushing click to sms ads. Thanks for finding Anthony Higman.

Google has updated its alcohol advertising policy to allow 0% alcohol beverages in India, Indonesia, and Egypt, subject to certification. The policy now also covers low-ABV drinks below 0.5% and alcohol alternatives, provided advertisers follow local laws and industry standards. Google has also expanded restrictions around misleading claims and messaging that portrays alcohol as reducing