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Google has updated its Merchant Center automation guidance for products with frequently changing prices or availability. Products that change more than once per day may now be disapproved instead of automatically updated, especially when Google detects too many mismatches. The change matters for retailers with fast-moving inventory, where relying only on automatic updates may no […]

Google has expanded self-serve Conversion Lift to Search and Performance Max campaigns, removing the previous requirement to work with a Google representative. Advertisers need at least 1,000 observed conversions and a minimum $5,000 campaign budget to qualify. Conversion Lift now supports Display, Search, Video, Demand Gen, App, and Performance Max. iOS App campaigns and Travel

New? Felix Duerler saw this new recommendation for adding search themes.

Google is testing a Direct offer asset in Google Ads that lets advertisers show personalized promotions directly in AI Mode. Advertisers can set incentives, promo codes, dates, terms, and claim limits, while Google AI decides when and which offer to show. The feature currently works with campaigns using AI Max or text customization. Thanks for

Google Ads appears to be testing a new Billing menu with more links and a reorganized layout for Billing Reports, Transactions, Payment Methods, and Account Budgets. Interestingly, Summary and Billing Reports currently seem to show the same information. Credit: Govind Singh Panwar &Barry Schwartz

Google Ads is rolling out new AI Max-related reporting columns, including Locations of interest, Optimized targeting, and Brand inclusions. These additions should give advertisers more visibility into how AI Max settings are influencing campaign performance and make analysis Thanks for sharing VIVEK GUPTA.

Google Ads is testing displaying the advertiser’s name within the click to call phone number call asset on the sponsored listings. Thanks for sharing Barry Schwartz & Khushal Bherwani.

Hana Kobzová discovered that the Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants new capabilities.

Hana Kobzová discovered that Google Ads Editor 2.10 and Older Stop Working October 19!

Bia Camargo discovered that Video campaign groups are now in Beta.