August 2026

What is a Claude skill?

Think of it as a folder you give Claude once. Inside it: the steps, examples, and files for a specific task. Like writing reports in your own style, or building…

LSA Charges Missed Calls

Google is changing how Local Services Ads (LSA) call leads are charged starting October 1, 2026. The biggest change is that advertisers may now pay for certain calls even when…

Amazon Comes to YouTube Shopping

Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. creators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even…

Claude Cuts 80% of Its Prompt

Claude says it removed more than 80% of Claude Code’s system prompt for newer, more capable models, with no measurable performance loss. Their takeaway is that instructions that helped older…

Google AI Product Titles

Arpan Banerjee now also saw the product titles beta! In this report you can see a sample of product titles created by Google AI!

Claude Adds Shared Memory

Claude now uses a shared memory across chat and Cowork, carrying relevant context between them. Users can view, edit, or delete remembered topics in Settings, and sensitive information is only…

Google Renames Multi-Source Conversions

Google has renamed conversions with multiple data sources to multi-source conversions across its documentation and Tag Diagnostics. Multi-source conversions let advertisers connect an existing website conversion action with an additional…

Thanks for sharing Hana Kobzová

Lifecycle Optimization

Google Ads has introduced a new Customer Lifecycle Optimization section within the Conversions Summary page, giving advertisers more tools to optimize campaigns across different stages of the customer journey. The…

Local Services Ads Expand Booking Support

Google is expanding Local Services Ads booking support from 20 to more than 500 Reserve with Google partners. If a business already has an active partner booking link on its…

Prime’s $1.2B Hype Problem

Prime Hydration is a fascinating lesson in the difference between hype and sustainable demand. At its peak, Prime reportedly generated more than $1.2B in annual sales, expanded into 90,000+ retail…

Demand Gen Adds Multiple Conversion Goals

Google has expanded Demand Gen campaigns to support multiple conversion optimization goals, giving advertisers more flexibility in how campaigns are optimized and measured. Advertisers can now select several goals within…

Rethink 2026

Google is inviting marketers to join Rethink 2026, a virtual event featuring practical insights, industry trends, and best practices across Search, YouTube Ads, AI, and marketing measurement. The two-day event…