News websites are in freefall
In July, the biggest names in publishing reported dramatic traffic losses. The New York Times slipped 7 percent, CNN dropped 38 percent, Fox News lost 26 percent. Forbes was hit…
Tuesday
26 August 2025
Conversions
Maximize the performance of your Google Ads conversion data
Google has just published new guidance on how to maximize the performance of your Google Ads conversion data. The message is clear: richer conversion data leads to better attribution, stronger…
Local
Local Services Ads Change
Google is making a big change to Local Services Ads starting this October: All existing trust signals including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back…
Policy
Update to the inappropriate Content
Google Ads will update the Child Sexual Abuse Imagery policy on October 22, 2025.
ChatGPT Ads
Master the Art of Prompting
Want to unleash the true power of AI like ChatGPT but don’t know where to start? This cheat sheet from AIFire is your assistant for creating impactful conversations, content, and…
New diagnostic tool in Ads 🚨
Zobaer Morshed Sarah Hannah Koehler discovered that the new shopping cart data tool is live in some accounts! This new tool monitors whether cart data is consistently sent with each…
Google Dumps Assistant for Gemini for Home
Google has announced Gemini for Home, a brand-new AI voice assistant that will replace the long-standing Google Assistant on Nest speakers and displays. Powered by Google’s Gemini models, this is…
Uber has 161M+ users , But not all users are equal
So how do they segment them? Sundar Swaminathan broke it down: — Start with lifecycle stages. — Add RFM (Recency, Frequency, Monetary) — Build MECE segments (no overlap, full coverage)…
Disney wiped out over + $100B in value
One of the clearest brand missteps of the decade. In 2020, Disney bet big on streaming: — Pushed Disney+. — Cut back theaters. — Centralized creative. — Chased subs over…
Why are you tracking LTV…
If your business is still in first gear? Here’s the truth: Not every metric matters at every stage. Some are noise. Some are premature. Some just slow you down. Dmitry…
Gymshark lost its grip. YoungLA took the throne
One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name in gymwear. Viral on socials. Backed by top influencers. A unicorn. But by 2023,…
Monday
25 August 2025Methbot Was Generating $5M a Day in Fake Ad Views
In 2016, cybersecurity firm White Ops uncovered a massive ad fraud operation: Methbot. A network of over 570,000 bots simulated real users across 6,000 spoofed domains and 250,000+ fake URLs.…
