Google is making a big change to Local Services Ads starting this October:
All existing trust signals including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee will be unified under one badge: the Google Verified badge.
What this means:
– Customers will see a single, clear trust mark across Local Services Ads.
– Advertisers who have already completed Google’s screening and verification process will automatically receive the new badge — no extra steps required.
– Profiles will still show which specific checks (like background or license verification) were completed.
– Rankings and ad relevance remain unchanged, but visibility and trust may improve thanks to the streamlined badge.
For businesses, this simplifies credibility under one consistent symbol of trust.
For consumers, it reduces confusion and builds confidence when choosing local providers.
