Reactivation Strategy
Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is…
Monday
25 August 2025
Airbnb cuts performance marketing by $541m
In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations.…
ChatGPT Ads
OpenAI Might Put Ads Inside ChatGPT 🚨
Nick Turley, the head of ChatGPT, revealed that he will not rule out ads inside the platform. He says they could be added in the future if they are done…
Meta Ads
Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
2 reasons why your Google Ads aren’t working like they used to
Sometimes it's not your copy, not your offer, not even your landing page. Two reasons your performance might be dropping: 1. Search volume is down. You may be targeting keywords…
Disney is suing Midjourney for $29 million
Disney claims Midjourney illegally trained its AI on copyrighted Disney content. The lawsuit includes over 199 works. At $150,000 per work, damages total $29,850,000. But this goes way beyond the…
Google Turns to Nuclear Power to Fuel Its AI Future
Google just signed a landmark deal with the Tennessee Valley Authority (TVA) to power its data centers with next-gen nuclear energy. Here’s why this is huge: • First ever U.S.…
Don’t make this mistake in your remarketing campaign
If you use optimized targeting in your remarketing campaign it's not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting.…
Sunday
24 August 2025
AI Search
AI is hijacking search, but Google Still Holds the Habit Advantage
A new Nielsen Norman Group study shows how AI is changing search behaviors at lightning speed, but also how hard old habits are to break. Key takeaways: - People still…
ChatGPT Ads
Level Up Your AI Game in 2025
ChatGPT isn't just a tool it's your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you're creating…
New Search Partner Network Report🚨
Anthony Higman discovered that Google is going to show the full placement report for the Search Partner Network!
ChatGPT Ads
Google is way ahead of Apple when it comes to AI
Google is aggressively positioning itself at the forefront of mobile AI with the upcoming Pixel 10 lineup, slated for unveiling at its "Made by Google" event on August 20, 2025.…
