Google has just published new guidance on how to maximize the performance of your Google Ads conversion data.
The message is clear: richer conversion data leads to better attribution, stronger AI modeling, and ultimately, more effective campaigns.
Key takeaways from Google’s update:
– Upgrade to Google Ads API v20+.
– Import hashed user-provided data (emails, phone numbers) to capture cross-device and engaged-view conversions.
– Send session attributes and additional signals for more context.
– Adopt Braid parameters (gbraid & wbraid) for privacy-safe reporting when GCLIDs aren’t available.
– Use order IDs for easier conversion adjustments.
– Set the conversion environment (APP vs WEB), which will soon inform bidding models.
– Ensure consent and compliance for all imported data.
For advertisers, this is a clear push from Google: move beyond just GCLIDs and start feeding the system with richer, privacy-safe signals.
The more data you provide, the more effective Google’s AI can become at optimizing your campaigns.
