SEA

Think of it as a folder you give Claude once. Inside it: the steps, examples, and files for a specific task. Like writing reports in your own style, or building a slide deck the way your team does it. It can even include templates or a bit of code Claude runs the same way every […]

Google is changing how Local Services Ads (LSA) call leads are charged starting October 1, 2026. The biggest change is that advertisers may now pay for certain calls even when nobody answers the phone. A missed call during business hours can count as a valid, chargeable lead if the caller stays on the line for

Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. creators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.

Claude says it removed more than 80% of Claude Code’s system prompt for newer, more capable models, with no measurable performance loss. Their takeaway is that instructions that helped older models can become restrictive for stronger ones. The six main changes were: give the model more room to use judgment, focus more on well-designed tools

Arpan Banerjee now also saw the product titles beta! In this report you can see a sample of product titles created by Google AI!

Claude now uses a shared memory across chat and Cowork, carrying relevant context between them. Users can view, edit, or delete remembered topics in Settings, and sensitive information is only remembered if explicitly enabled. Memory is on by default for Free, Pro, and Max, while Team and Enterprise admins control access.

Google has renamed conversions with multiple data sources to multi-source conversions across its documentation and Tag Diagnostics. Multi-source conversions let advertisers connect an existing website conversion action with an additional backend source, such as a CRM or order database, using Data Manager or the Data Manager API. This can help recover conversions that may be

Google Ads has introduced a new Customer Lifecycle Optimization section within the Conversions Summary page, giving advertisers more tools to optimize campaigns across different stages of the customer journey. The feature focuses on three key areas: Customer Acquisition: Helps advertisers identify existing customers and optimize campaigns toward winning new ones. Lapsed Customers: Uses audience segments

Google is expanding Local Services Ads booking support from 20 to more than 500 Reserve with Google partners. If a business already has an active partner booking link on its Google Business Profile, that link can now automatically appear in its LSA, allowing customers to book directly from Search and Maps. These bookings are tracked

Prime Hydration is a fascinating lesson in the difference between hype and sustainable demand. At its peak, Prime reportedly generated more than $1.2B in annual sales, expanded into 90,000+ retail locations, signed major sports sponsorships, and invested heavily in production capacity. But there was a fundamental problem: People tried Prime. They didn’t necessarily keep buying