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Google is upgrading Dynamic Search Ads to AI Max

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Starting September, all DSA campaigns will automatically upgrade to AI Max a smarter, AI-powered way to scale Search performance.

What’s new:

– +7% more conversions on average
– Better targeting with real-time intent signals
– AI-generated, high-performing ads
– More control (brand, location, messaging)

Timeline:

Now: Optional upgrades available

September: Automatic upgrade begins

End of September: All campaigns transitioned

Tip: Upgrade early to stay in control and maximize results.

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