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Barry Schwartz reports that Google Ads appears to have published or updated a broader set of help documents focused on troubleshooting campaign performance fluctuations and changes. The guidance now covers most major campaign types, including Performance Max, Search, Display, Video, Shopping, App, Smart, and Demand Gen campaigns. There is also a dedicated troubleshooter for Performance […]

Google has expanded the short_title attribute in Merchant Center beyond Demand Gen: it can now appear in visual Performance Max placements such as YouTube and Discover. Merchants should aim to keep short titles under 40 characters to reduce mobile truncation, although Google still allows up to 65 characters. Thanks for sharing Hana Kobzová

Why does that matter? Because instead of only chatting about your code, Claude Code can actually work with your project. It can read files, edit code, run commands, test changes and help fix bugs. So instead of doing this: Copy code → paste into chat → explain the problem → copy the answer back You

Google has added a new “How this ad was made” section to My Ad Center to improve transparency around AI-generated advertising. The panel tells users when an ad was created or edited using artificial intelligence, giving more insight into how the content was produced. The information can be accessed through the three-dot menu on ads

Google has updated Demand Gen campaigns to support multiple conversion optimization goals within the same campaign. Advertisers can now optimize toward several actions at once, including lead form submissions, contacts, engagements, and YouTube follow-on views. Each goal can be enabled individually, and the new Add goal option makes it easier to manage the setup. Previously,

Google has introduced Local customer optimization for Performance Max campaigns focused on store goals. The feature is designed to prioritize people who are physically nearby and showing strong immediate intent, such as searching for a local service, planning a route, visiting a store, or contacting a business. Advertisers can use it to shift more budget

Google Ads has added an Upload as drafts option for video assets in Asset Studio. This lets advertisers upload and save videos as drafts without immediately choosing a YouTube channel. Previously, videos had to be uploaded to YouTube before they could be added to a campaign. The new draft option gives advertisers more flexibility to

Google has moved Policy Manager to a new location in the Google Ads interface. Previously, advertisers could find it under Tools > Troubleshooting. It is now located under Admin > Policy. Google has also added a new Ads tab next to the existing Account tab. The Ads section focuses on policy issues affecting individual ads,

Google is warning that Google Tag Manager snippets will soon stop recognizing or waiting for gtag(‘config’) commands. This mainly affects websites that have a GTM container installed but still use commands such as gtag(‘config’, ‘G-…’) for GA4 or gtag(‘config’, ‘AW-…’) for Google Ads configuration. Google considers this combination an unsupported implementation. Affected GTM container owners

ChatGPT Ads is adding several features that make the platform look more like a mature performance advertising system. The biggest addition is Maximize results, an automated bidding strategy that adjusts bids based on the advertiser’s chosen campaign goal and available budget. Instead of manually managing bids, advertisers can let the system optimize toward generating as