SEA

Google has expanded Demand Gen campaigns to support multiple conversion optimization goals, giving advertisers more flexibility in how campaigns are optimized and measured. Advertisers can now select several goals within a single campaign, including lead form submissions, contacts, engagements, and YouTube follow-on views. Each goal can be enabled separately and managed through a new “Add […]

Google is inviting marketers to join Rethink 2026, a virtual event featuring practical insights, industry trends, and best practices across Search, YouTube Ads, AI, and marketing measurement. The two-day event is designed to help brands accelerate growth, improve campaign performance, and respond to changing consumer behavior. Rethink Retail – September 16 at 10 a.m. ET:

Google updated its help doc for Maximize Conversion Value bidding, and the standout change is a shorter waiting period before adopting the strategy after you start reporting conversion value (or change how it’s reported). The old guidance said to wait 4 weeks or 3 conversion cycles for the campaign to stabilize at a similar conversion

Google is beginning to roll out a new Beta video-generation tool in Google Ads Asset Studio, likely one of the features announced at GML 2026. Called “Transform your website or ads into video with Google AI,” it uses Google’s latest generative AI models, including Gemini Omni, to turn existing website or campaign creatives into polished

Google’s quietly reshaping Local Services Ads before folding them into Google Ads. Two things worth knowing: → Categories just got way more specific. “Restaurant” and “auto repair” are splitting into cuisine types and individual services (transmission, brakes, oil changes, sushi, pizza…). More precise targeting, higher-intent leads.→ The migration into Google Ads has started. Phase one:

Google Ads is rolling out more control over how PMax prioritizes conversions across channels. Useful when spend gets stuck in a low-performing channel but attribution still matters. YouTube may assist a conversion that ultimately closes through Search. More control is good. Use it carefully. Credit to Heidi Sturrock

New status in Ads called re-review found by Barry Schwartz.

Policy update: https://lnkd.in/eMvzxzxC Ad credit: https://lnkd.in/en_gbS6n 7 days offline conversions: https://lnkd.in/e_u4zNd2 New PMAX setting spotted: Only bid for new prospects: https://lnkd.in/ebhy8PqZ 500 X 500: https://lnkd.in/efr6n5cs GTM Update: https://lnkd.in/eXqWeBBS V25.1: https://lnkd.in/ed_VjW9c New AI Max tools: https://lnkd.in/eK63euQa Native_commerce: https://lnkd.in/eB-yARWN Vehicles update: https://lnkd.in/ebdJGuig Watch-While Ads: https://lnkd.in/e2bmUvAk Link: https://lnkd.in/eMREbJRz Limit: https://lnkd.in/eBbfXkTu Sitelinks: https://lnkd.in/eKWAZKcg Video update: https://lnkd.in/edFPZY2b Asset panel: https://lnkd.in/eUQ45M_E

Google has updated the misleading ads policy to provide additional examples and clearer information to advertisers!

The Google Spam update rollout was completed as of August 21, 2026.