They have a decision problem.
Same platform.
Same budget.
Completely different results.
Why?
Because small choices compound:
❌ Run 1 campaign for everything
✅ Segment by intent & funnel stage
❌ Optimize for clicks
✅ Optimize for conversions & profit
❌ Ignore search terms
✅ Mine search terms every week
❌ Use default settings
✅ Customize bidding, targeting & exclusions
None of this is complicated.
👉 The difference between wasting budget and scaling profit is sometimes just a few disciplined decisions made over time.
