OpenAI is testing a new ChatGPT Ads Manager, signaling a move toward a more advanced, self-serve advertising platform similar to Google Ads or Meta’s ad tools.
The new interface allows advertisers to run, monitor, and optimize campaigns in real time, a big upgrade from the current limited system that mainly provides basic reports (like weekly CSV files).
Early testers, including Juozas Kaziukėnas and Glenn Gabe, have shared previews showing a dashboard-style experience.
This development matters because it suggests OpenAI is rapidly expanding its advertising capabilities. More ads are already appearing in ChatGPT, with brands like Best Buy and Expedia spotted in tests.
