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Ads when logged-out in ChatGPT

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ChatGPT is starting to show ads to logged-out users a small change with big implications.

By expanding beyond signed-in users, OpenAI is increasing ad inventory and making it easier for advertisers to scale spend. Until now, limited reach has been a key constraint despite strong demand and lower entry costs.

Ads are integrated directly into chat responses (not banners), and early feedback suggests they’re clearly labeled and relatively unobtrusive.

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