Author name: Adriaan

Google has added optional AI content-labeling fields to the Campaign Manager 360 and Display & Video 360 APIs. Advertisers can mark creatives as AI-generated or AI-edited, with labels applied in regulated regions including the EU, India and New York state.

Google Ads API will require passkey authentication for new OAuth 2.0 refresh tokens starting August 5, 2026. Existing refresh tokens and service account workflows are unaffected, but new users may face a seven-day security delay after creating a passkey.

Google has released Structured Data Files v10.1 for Display & Video 360, adding AI transparency labels, DOOH campaign support, creative mapping fields and improved bulk management. Versions before v10 are now deprecated, so teams using SDFs should update their workflows.

Google is testing AI-generated descriptions in Shopping and Product ads. The added context may help shoppers make better decisions, but advertisers have limited control over how products are summarized. The impact on CTR and conversions remains unclear. Credit: Anu Adegbola, mMBA. First spotted by PPC expert Brodie Clark.

OpenAI is changing daily ad budgets to a 7-day average, allowing spend up to 2× the daily budget on some days while staying within the weekly limit. This may help performance, but advertisers should monitor spending closely, especially near the $25/day minimum. Thanks for sharing Anthony Higman

Privacy PSA: Some Claude shared chats and Artifacts were reportedly indexed by Google, making sensitive information publicly searchable. Researchers and journalists found exposed content that allegedly included medical records, internal company documents, employee reviews, source code, and personal information involving children. The issue appears linked to Claude’s public sharing feature. Anthropic says shared links are

The next generation of ads may not send you to a website. OpenAI is reportedly testing ads that launch a business-agent conversation inside ChatGPT, complete with product data, support information, tools, and lead-capture forms. Credit: Juozas Kaziukėnas

Google has officially documented negative keyword impact prediction for Performance Max. Advertisers can preview how up to 10 negative keywords may affect conversions or conversion value across Search and Shopping inventory. The feature is currently limited to Performance Max, with broader rollout possible later. Thanks for sharing Hana Kobzová

Most people think conversion tracking is simple. Install a pixel → see conversions → done. Reality in 2026? It’s a full system. Conversion tracking today involves: • Defining what actually counts as a conversion• Mapping the full customer journey• Setting up server-side tracking (CAPI)• Fixing data quality issues• Understanding attribution (not just last click)• Connecting

What most people think Gemini is STAGE 1Ask something STAGE 2Get an answer STAGE 3Done ⚙️ What Gemini AI actually involves in 2026 📊 Multimodal & DataText, image, video & audio inputReal-time data access (Google ecosystem)Search + AI combined workflowsContext across apps (Docs, Gmail, etc.)Large context understanding 🎯 Use Case StrategyContent creation (Docs, Slides, ads)Research