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Google is expanding Gemini 3 in AI Mode to more countries, making its most advanced generative search experience available to a much larger group of English-language users. What started as a limited rollout is now reaching a broader global audience, meaning more people will encounter AI-driven answers directly within Google Search. Gemini 3 in AI […]

Google has clarified how AI Max for Search decides which ads to show, and the explanation confirms a fundamental shift away from traditional keyword-based matching. Rather than relying purely on the literal search query a user submits, AI Max prioritizes inferred intent when determining ad eligibility. In practice, this means AI Max evaluates a broader

Barry Schwartz discovered that Google just refreshed its Store Widget program (formerly the “Top Quality Store badge”). There are now three widget types merchants can embed on their websites: • Top Quality Store widget – for stores meeting Google’s highest standards (reviews, policies, performance).• Store Rating widget – for stores with ratings but not “Top

This is sad because you do not know from which keyword, ad group, campaign or channel a conversion came. Without that information, you cannot steer toward succes.

If you use optimized targeting in your remarketing campaign it’s not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on

Google Ads News 📈 E-barometer July Update by ProfitMetrics.io July followed the usual seasonal dip, with turnover down 4.8% compared to June. However, the decline was smaller than in previous years. More importantly, revenue grew 16% year-over-year, supported by a 13% increase in order volume. Ad spend rose 21% compared to last year, but gross

David Luan, head of Amazon’s new AGI lab, just dropped a number that should make you pause: fewer than 1,000 people worldwide are building frontier AI systems, and only about 150 people have real access to the massive compute that powers them. That’s the scale of the talent pool shaping how AI evolves. And Amazon’s

Google has just published new guidance on how to maximize the performance of your Google Ads conversion data. The message is clear: richer conversion data leads to better attribution, stronger AI modeling, and ultimately, more effective campaigns. Key takeaways from Google’s update:– Upgrade to Google Ads API v20+.– Import hashed user-provided data (emails, phone numbers)

Google AI Max ads have now been spotted in live search results, and they look very different from traditional Search ads. Key differences: Extremely long headlines generated by AI, often pulled from blog contentSitelinks are created dynamically by Google, sometimes all pointing to the same page Blog articles outperforming traditional landing pages in early ROAS

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of