Google Ads News Consent mode Microsoft Microsoft is rolling out policy enforcement in a phased approach, with full enforcement taking effect on May 5th, 2025. Not installing consent mode will affect your advertising performance by preventing retargeting and conversion measurement for site visits coming from the EEA, UK, and Switzerland! I use Cookiebot Web CMP by […]
Google Ads newsletter – week 12 Read More »
Arpan Banerjee just texted me these new updates: Percentage values in Google Analytics report tables Percentage values have been added to each row in all detailed reports within the “Reports” and “Ads” modules to help users better understand the proportion of each row relative to the total. Missing session start notification If a report shows
Google is currently experimenting with an AI-only version of its search engine, termed “AI Mode,” which replaces traditional search results with AI-generated summaries. While advertisements are not yet integrated into AI Mode, the company plans to apply insights from ads featured in AI Overviews to this new feature. For more information click on this link!
Google will use Ads in AI-only 🚨 Read More »
Alexandre Falck🧙♂️ introduced a new beta feature called Click-To-RCS, currently available in Germany. This ad extension allows advertisers to integrate it into their Search or Performance Max campaigns, enabling users to start an RCS (Rich Communication Service) conversation with a business directly from an ad via their default messaging app (e.g., iMessage or Google Messages).
On April 14, 2025, Google will update its Gambling and Games Policy. The update includes revisions to country-specific guidelines and more detailed explanations of gambling categories. A preview of the revised policy is now available and will remain accessible until the changes take effect. Any further updates before April 14, 2025, will only be incorporated
Update Gambling and Games Policy Read More »
YouTube is introducing a Cost-Per-Hour (CPH) Masthead, allowing brands to own its top ad space by the hour. This new model offers 100% share of voice across all devices during specific timeframes, ideal for major launches and cultural moments. Key Details: How It Works: Brands purchase specific hours for guaranteed Masthead impressions on desktop, mobile,
YouTube Tests Cost-Per-Hour Masthead Ads Read More »
The sunset of the Authorized Buyers Real-time Bidding protocol has been extended to April 30, 2025 to provide additional support for the transition to OpenRTB, the only supported protocol after this date. For migration guidance, refer to the OpenRTB migration guide or contact Google via the Authorized Buyers support forum or adxbuyerapi-support@google.com.
New Promo option Thomas Eccel discovered that you can now use promo barcode for promotions! Google market share fell below 90% Google’s global search market share fell below 90% for the first time since 2015, reaching 89.34% in October, 89.99% in November, and 89.73% in December 2024. The drop was most significant in Asia, with
Google Ads newsletter – week 3 Read More »
Looks like the brand report is rolling out! Just got this picture from Anjay Ramanlal.
Brand report rolling out? Read More »
Google Ads eCommerce Barometer Black Friday vs. Black Week 2024 Ebarometer: ProfitMetrics.io InsightsThe latest data highlights key trends for Black Friday, Black Week, and November: Black Friday: Exceptional growth with turnover up 5.72%, gross profit 6.13%, and orders 11.59%. However, ad spend surged 17.66%, increasing acquisition costs. Black Week: Declines in turnover (-7.8%) and gross
Google Ads newsletter – week 49 Read More »
For a short time, you can unlock the Google Playbook for just €175 instead of €200.
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