Google Ads has renamed its Default Ads Treatment policy to clarify how age estimation affects ad delivery. While Google estimates a user’s age, ads for adult content, alcohol and gambling remain temporarily restricted. No advertiser action is required.
Ad Policy Name Update Read More »
Google Ads has introduced a useful diagnostics feature within Channel Performance, found under Insights & Reports. Advertisers can now review diagnostics across all channels or examine a specific channel to identify: ✅ Missing assets✅ Assets that were not accepted✅ Opportunities to improve campaign performance directly from the report This should make troubleshooting Performance Max campaigns
New Performance Max Channel Diagnostics Read More »
Google Ads News Looker Studio update Report editors can now allow report viewers to manually refresh report data. When editors enable the new Viewer data refresh option in report settings, viewers can refresh data for a component by right clicking the component, or refresh data for a report by selecting the option in the three-dot
Google Ads news – week 25 Read More »
Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less
Stop Prompting Like This! Read More »
Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, especially for advertisers promoting products or services linked to sensitive interest categories. The update does not introduce new restrictions. Instead, it gives advertisers more guidance on when audience targeting may limit campaign delivery or reach.
Google Clarifies Demand Gen Targeting Rules Read More »
Most advertisers optimize campaigns one by one. That’s not needed Because Google doesn’t learn in silos. It learns from data. That’s where Portfolio Bid Strategies come in. Instead of optimizing each campaign separately… You let multiple campaigns learn together. What it actually does You group campaigns under one goal: Same CPA Same ROAS Same objective
Portfolio Bid Strategies Read More »
Watch out for these fake Claude ads mail! Found by Andy Hendricks
Fake Claude Ads Mails! Read More »
260% Profit Growth with a Best Seller PMax Strategy — Adriaan Dekker Spending 5K or more per month on Google Ads? Book a free call → Case studies / Case 03 Case 03 · Best seller PMax strategy · Beauty and skincare · EU 260% profit growth by scalingwhat was already working GoalScale revenue profitably
case-studies/case-3 Read More »
After 7+ years managing Google Ads accounts, here’s the simplest truth about Quality Score: It’s a feedback signal. Quality Score shows how Google estimates the relevance and usefulness of your ad and landing page for a specific keyword based on historical performance. It mainly comes down to three things: • Expected click-through rate• Ad relevance
How Quality Score Actually Works Read More »
Google Ads appears to be testing a new “Set up in Google Tag Manager” button directly within the conversion setup flow, thanks for sharing Natasha Kaurra & Hana Kobzová!
Set up in Google Tag Manager Read More »