Google Ads appears to be testing a more aggressive budget recommendation feature that ties budget changes directly to forecasted conversion value. When advertisers reduce a campaign’s daily budget, Google may show projected weekly conversion value declines, “limited by budget” warnings, and prompts to increase spending to reach the forecast. PPC specialist Thomas Eccel highlighted the […]
Budget Change Alert + Forecast Read More »
Google Ads has expanded its Recommended Investment Strategy with two new budget allocation modes: Holistic and Growth. Holistic mode can shift existing budget away from underperforming campaigns toward stronger performers while also adding incremental weekly spend. Growth mode keeps current campaign budgets intact and only adds budget to campaigns that are constrained and have room
New Budget Allocation Modes Read More »
Google Ads is now enabling view-through conversion (VTC) optimization by default for newly created Demand Gen campaigns. Previously, the setting was off by default and only supported YouTube and Discover Feed; it now also supports Display inventory. VTC optimization remains limited to video assets across YouTube, Display, and Discover Feed. View-through conversions are still only
VTC Optimization Now Default Read More »
Google is testing Sponsored Places ads that expand on hover, showing more information without a click. The test continues Google’s broader experimentation with expandable ad formats in Search. Thanks for sharing Khushal Bherwani & Barry Schwartz
Sponsored Places Expand on Hover Read More »
Google Ads News GA4 Update Dashboards are now available in Google Analytics. Dashboards are a highly flexible way to help businesses view their KPIs on a single report. This launch features enhanced UI capabilities, such as intuitive data visualization creation, drag-and-drop functionality, and new report visualizations. API Update Google is rolling out a new onboarding
Google Ads news – week 37 Read More »
Google Ads is testing something pretty interesting Product value optimization (BETA) Instead of treating every conversion value the same, Google is giving advertisers the option to adjust the value of specific products and feed those differences directly into automated bidding. From the setup, you can: → Create product-level value adjustments→ Use product attributes to define
Google Tests Product Value Optimization Read More »
Pretty cool to see that Favikon has ranked me #1 worldwide in this category!
#1 worldwide for Paid Ads & Advertising Strategy! Read More »
ChatGPT Ads are live 🔥 ! Thanks for sharing Lars Friis.
ChatGPT Ads are live Read More »
Arpan Banerjee discovered that Google has launched the Video Spark (beta).
Video Spark (beta) Read More »
Google Ads News LSA Renaming Google has renamed its “Local Services platform policies” documentation to “Local Services Ads requirements” and substantially revised the content. The update aligns terminology more closely with standard Google Ads policies, reflects changes to the Google Guarantee badge system, removes outdated rules, and reorganizes the guidance into clearer categories. Google also
Google Ads news – August Recap Read More »