Google Analytics introduced two new suggested audience templates to support customer lifecycle strategies in both Analytics and Google Ads:
– High-Value Purchasers: Built using purchase count or Lifetime Value (LTV). A new LTV percentile field allows advertisers to target the top value customers more precisely.
– Disengaged Purchasers: Based on days since last purchase, helping brands re-activate customers who previously converted.
These audiences can flow directly into Google Ads, supporting:- New Customer Acquisition for high-value prospects- Retention and Re-engagement for past buyers.