Hourly Report Delivery and Alerts in Looker Studio Pro
You can now schedule hourly report delivery and alerts in Looker Studio Pro, eliminating the need to wait for daily refreshes when performance changes quickly.
Why it matters
- Faster response to performance swings
- Better visibility for teams managing high-volatility campaigns
- Alerts that arrive in time to take action
For anyone running paid media, e-commerce, or same-day fulfillment, hourly insights provide a competitive advantage by enabling rapid decisions and more proactive campaign management.
Practical Tips
- Set hourly alerts for key KPIs to catch trends early.
- Share hourly reports with team members responsible for immediate action.
- Focus on high-volatility metrics where hourly monitoring makes the most impact.
- Use insights to adjust bids, budgets, or creative in near real-time.
This new feature ensures your team can react faster and make data-driven decisions without waiting for end-of-day updates.