Author name: Adriaan

Google Search Console Platform properties are now globally live! Thanks for sharing Barry Schwartz.

Google Ads quietly rolled out a new Insights carouse, thanks for sharing Natasha Kaurra!

What most people think Claude is STAGE 1Ask a question STAGE 2Get an answer STAGE 3Done ⚙️ What Claude AI actually involves in 2026 📊 Prompting & ContextAdvanced prompt engineeringSystem prompts & role settingContext windows & memory usageMulti-step reasoning promptsIteration & refinement loops 🎯 Use Case StrategyContent creation (ads, blogs, scripts)Customer support automationCoding & debugging

Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers • Higher CPA• Acquisition investment• Drives long-term growth Returning Customers • Lower CPA• Higher conversion rates• Higher lifetime value If you optimize campaigns without separating them, you can easily

Google Signals and Consent Mode changed in June 2026. Is your consent setup still working as intended? Since June 15, Consent Mode’s ad_storage signal has become the key control for determining whether advertising data from GA4 can flow into Google Ads. For businesses operating in the EEA and the UK, this makes a correctly configured

If your Google Ads aren’t profitable… Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate?→ Are you optimizing for a real revenue-driving action?→ Have you checked your search terms recently?→ Are you paying for clicks that will never convert?→ Does your campaign structure make sense?→

Most Google Ads accounts don’t have a “performance problem”… They have a decision problem. Same platform. Same budget. Completely different results. Why? Because small choices compound: ❌ Run 1 campaign for everything✅ Segment by intent & funnel stage ❌ Optimize for clicks✅ Optimize for conversions & profit ❌ Ignore search terms✅ Mine search terms every

Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set & forget”→ “Broad match doesn’t work”→ “More budget = more results”→ “PMax replaces everything”→ “High impressions = good performance” All of these sound logical. All

Most Google Ads campaigns fail before they even start. Not because Google Ads doesn’t work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple checklist 👇 How to set up a Google Ads campaign that actually gets conversions Key things

Extremely humbled. I’d like to thank my family 🤣 , my team, the algorithm, everyone who scrolled past my post, and the 7 people who accidentally refreshed the page 400,000 times.