Google is making Shopping ads feel more local and that’s a big win for retailers with physical stores.
Google is testing a new location label in Shopping ads that displays the merchant’s city or town directly above the product title. No new formats. No new setup. Just more local credibility built right into the ad.
Why this matters
• Local businesses stand out faster in crowded results
• Shoppers gain instant confidence the store is nearby
• More clicks from users who prefer buying close to home
• Potential lift in in-store visits not just online conversions
This also rewards retailers already investing in local inventory feeds, giving them extra visibility without any additional work.
How it works (from what we’ve seen so far)
• Only appears when a local store has the item in stock
• Works alongside existing signals like:
– In-store availability
– Pickup options
– Location-based Shopping formats
Thanks for sharing Hana Kobzová