A new set of hidden, pre-opted-in settings has been discovered in the Google Ads Location Manager. One of these is a duplicate of the existing Automated Location Assets option, but with expanded permissions.
The new setting allows Google Ads to automatically use Google owned photos and videos, likely sourced from Google Maps or linked business locations, within campaigns to improve performance.
While the feature itself may seem useful enhancing ad relevance and engagement the main concern is transparency. These settings are deeply buried in the interface, enabled by default, and not clearly communicated to advertisers. Many may be unaware that Google is selecting and serving creative assets automatically.
Why this matters
- Shifts creative control from advertisers to Google’s systems
- May introduce unexpected imagery in live campaigns
- Can impact brand consistency, especially for regulated industries
Tips for advertisers
- Review settings regularly – Check Location Manager for hidden or default-on options.
- Audit live assets – See which photos and videos are actually being served.
- Set internal guidelines – Decide how much automated creative your brand can accept.
- Opt-out if necessary – Limit asset sources for sensitive accounts.
- Document default settings – Keep track of pre-enabled options to avoid surprises.
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