Some Google Ads advertisers are currently encountering a UI bug where the option to add notes to the account change history popup disappears. Normally, this notes field allows advertisers to document: With this bug, the “Add note” option is no longer visible, making it significantly harder to maintain proper documentation directly inside the Google Ads […]
You can now import cost data from Snap through a seamless integration with Google Analytics. This enables advertisers to automatically track Snap cost data within Google Analytics.
Snapchat Cost in GA4 Read More »
Behavioral modeling is only available for GA4 if: – Consent mode is enabled across all pages of your site – Consent mode for web pages must be implemented so that tags are loaded before the consent dialog appears, and Google tags load in all cases, not only if the user consents (advanced implementation). – The property
Behavioral modeling criteria Read More »
GA4 now includes a Report Identity API (Alpha, via the Admin API). It lets you check which report identity is being used in a GA4 property: – BLENDED– OBSERVED– DEVICE_BASED– IDENTITY_BLENDING_STRATEGY_UNSPECIFIED (if not defined) This makes it easier to automate audits and validate GA4 configurations without manually checking each property. Source: Brais Calvo Vázquez
GA4 now includes a Report Identity API Read More »
Big news for data enthusiasts: an open-source MCP server is now live, letting Large Language Models (like Gemini) connect directly to your Google Analytics data. With this, you can:– Run advanced e-commerce reports instantly– Refine results through conversational follow-ups– Build complete, data-driven marketing strategies in seconds
Open-source MCP server is now live Read More »
Previously, the GA4 Client in SGTM could directly load gtag.js. That’s no longer possible. Now, all Google JavaScript libraries are loaded via the Web Container Client. If you want to load gtag.js via SGTM, you must now use a Web Container Client and allowlist the Google Tag Measurement IDs you want to serve.If you load
Brais Calvo Vázquez discovered that Google is introducing 2 new lead reports! Lead acquisition report, focuses on how leads are acquired.Lead disqualification and loss report, Tracks disqualified or unconverted leads based on events like disqualify_lead and close_unconvert_lead. These reports use GA4’s recommended lead events and include new metrics: New leads: Unique users who triggered the
Google Analytics 4 is introducing two new reports for lead generation Read More »
