GA4

Google launched a new Attribution Analysis report It highlights both Assists and Last Touch, helping uncover the real impact of demand creation beyond just the final click. A clearer view of how channels work together, and a smarter way to measure what truly drives growth.

Most people think GA4 is simple: 👉 Collect data → Read reports → Understand users. But in 2026, GA4 is much more than dashboards and traffic charts. It’s a full growth intelligence platform. Here’s what actually matters 👇 🔐 Privacy & complianceConsent mode, data retention strategy, anonymization measurement now starts with trust. 📊 Event-based trackingCustom

Most people think GA4 is simple: 👉 Collect data → Read reports → Understand users. But in 2026, GA4 is much more than dashboards and traffic charts. It’s a full growth intelligence platform. Here’s what actually matters 👇 🔐 Privacy & complianceConsent mode, data retention strategy, anonymization measurement now starts with trust. 📊 Event-based trackingCustom

Micky Mereu discovered that Google Analytics 4 has just got a major upgrade: AI-generated insights directly on the home page:)

Custom dimensions in Google Analytics let teams track and analyze data that isn’t available in standard reports, making insights more relevant and actionable. They can be set at different levels, such as user-level (for example, subscription tier), event-level (like the name of a downloaded file), or item-level (such as product color). By using custom dimensions,

Behavioral modeling is only available for GA4 if: – Consent mode is enabled across all pages of your site – Consent mode for web pages must be implemented so that tags are loaded before the consent dialog appears, and Google tags load in all cases, not only if the user consents (advanced implementation). – The property