GA4 Account limit change
Dario Zannoni discovered that google increases the GA4 account amount from 100 to 300!
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GA4
GA4 Update: New Consent Mode live
Thomas Eccel discovered that the new GA4 consent report is live Insights: 1. EEA Traffic Split: Percentage of traffic and conversions from the EEA. .2. Behavioural Impact: Inactive cookie consent affects user reporting and modelling. 3. Advertising Signals: Inactive ads consent impacts measurement, remarketing, and demographics. Note that having consent mode these days is crucial
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New GA4 alert
Google Analytics 4 ( 360 accounts) has started to show alerts about incorrectly sent events as well as clarifications with the (not set). Found by Jose Angel P.
First GA4 update 2025
You can now explore and manage consent settings through a centralized hub in Google Analytics Admin. This hub allows you to understand how Analytics handles consent signals, view the collection status of consent signals across your property’s streams, and review and address consent-related diagnostics. To access it, go to Admin, then under Data Collection and
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New Section in GA4: Consent Settings
Michele Pisani discovered that the “Consent Settings” section is starting to appear in the GA4 Admin panel for some properties: Pros: It provides a quick overview of consent signal reception across different data streams. Caution: A green light only indicates that consent signals are being received. It does not confirm that the configuration is correct
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New Customer Match for Google Analytics
Google now allows you to use Customer Match to enhance Analytics audiences exported to linked advertising products like Google Ads, Display & Video 360, and Search Ads 360. By matching hashed, consented first-party data with Google data, this feature: – Expands your addressable audience when other identifiers are unavailable. – Maximizes remarketing efforts by reaching
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New GA4 feature
New GA4 feature spotted by Kyle Rushton McGregor the ability to copy exploration reports across properties.
GA4 – Data Access History and API Quota Usage
Brais Calvo Vázquez discovered that the option to view data access history and API quota usage, both at the account and property level, begins to appear in the interface. Note that: – Data access history available only for 360 accounts – Administrator role required
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GA4 Update
You can view a quota log report in the Google Analytics interface. The quota log report shows who has been consuming API quota on a given property. This allows you to audit problematic users and potentially shut them off.
