GA4

Sexual Health & Wellness Policy (October 2024)

Starting November 11, 2024, Google will implement a new Sexual Health & Wellness policy, allowing the promotion of personal lubricants and prescription drugs for erectile dysfunction (ED) and hypoactive sexual desire disorder (HSDD) on the Google Display Network and YouTube, under certain conditions: – Ads must not focus on sexual pleasure, enhancement, or use sexually

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Benchmarking GA4

Arpan Banerjee just sent me that Google Analytics now officialy offers Benchmarks, which are reference metrics that let businesses compare their performance against similar companies within their industry. These benchmarks, available in percentiles (median, 25th, and 75th), are based on a wide range of industry categories, providing insights into strengths and weaknesses. Peer groups for

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New GA4 page

Brais Calvo Vázquez discovered that GA4 is bringing back a taste of the classic Universal Analytics experience with this new real-time report! The ability to see page-level traffic in real time, complete with Active Users and Views metrics, is a great addition for those who missed this functionality from Universal Analytics. While it doesn’t allow

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