Google Ads will update its Gambling and Games policy for Argentina on January 8, 2026. With this change, licensed gambling operators will be allowed to run ads specifically targeting the province of Córdoba.
Until now, gambling advertising options in Argentina have been more limited and highly regulated at a regional level. This update reflects Google’s continued alignment with local legislation by allowing ads only where provincial authorities explicitly permit gambling activity and licensing.
What is changing
From January 8, 2026 onward, advertisers may target users in Córdoba if they meet all regulatory and platform requirements. To be eligible, advertisers must hold a valid gambling license issued by Lotería de Córdoba and must also apply for and receive Google’s gambling certification.
Only operators that are either run by the province or officially licensed by the province are eligible. Even with certification, ads may only be shown within the province where the operator is licensed. Cross-province targeting is not permitted under this policy.
Why this matters for advertisers
For licensed operators in Córdoba, this update creates new opportunities to reach local audiences through Google Ads in a compliant way. At the same time, the restrictions remain strict. Advertisers without the correct provincial license or Google certification will not be allowed to serve ads, and campaigns that do not follow the geographic limitations may be disapproved.
This also means that national or international operators cannot use this update to broadly expand gambling advertising across Argentina. Eligibility is tied directly to provincial authorization.
What advertisers should do next
Advertisers interested in targeting Córdoba should confirm that their licensing is valid and up to date with Lotería de Córdoba. They should also plan sufficient time to apply for Google’s gambling certification before the policy takes effect. Campaign geo-targeting should be reviewed carefully to ensure ads are limited strictly to Córdoba.
The policy update was announced on December 9, 2025, giving advertisers time to prepare. Planning ahead will help avoid delays, disapprovals, or compliance issues once the new rules go live.