Author name: Adriaan

Google Ads now lets advertisers label videos created or edited with AI.The new AI use section supports disclosure requirements across regions, including the EU from August 2. A timely update for advertisers using AI-generated video content. Thanks for sharing Hana Kobzová, Marcin Wsół and Felix Duerler.

Google Ads News New in PMax: “Apply Theme to Asset Group” New in PMax: “Apply Theme to Asset Group” 👀 Google now lets you apply seasonal themes like Black Friday, Christmas, summer sale, back to school, Valentine’s Day, and more. Thanks for sharing Thomas Eccel. Shopping checkout Emmanuel Flossie discovered that Google Shopping Checkout Links

Google launched a new diagnostic to alert users of issues with campaign data accuracy due to missing URL parameters. Properties where aggregate identifiers (GBRAID and gad_) are missing from the URL will see a new diagnostic, including the problematic URLs and ways to resolve the issue.

Google has updated campaign data imports to require a currency field when uploading cost data. Advertisers can map currency from their source or apply one fixed currency, helping keep reporting accurate if property settings change.

Starting in August 2026, Google will gradually let some advertisers apply for Social Casino Games certification directly in Google Ads under Admin > Policy > Account. Help Center applications will remain available, and existing certifications or pending applications will not be affected.

Google has expanded its Ads conversion measurement guidance with clearer timelines, permissions and data-source recommendations. Key updates include a 7–14 day Smart Bidding learning period, 24–48 hour setup delays, and guidance on conversion goals, tags, Analytics imports and Consent Mode. Credit: Barry Schwartz.

Google Ads now lets advertisers upload reference images when generating AI visuals. Products, people, backgrounds or style references can be combined with text prompts to create more tailored ad images. Credit: First spotted by Arpan Banerjee.

Google Ads is introducing a Budget Panel for Performance Max and Demand Gen campaigns. It provides Low, Medium and High daily budget recommendations, along with performance forecasts based on campaign settings and account history. Credit: Barry Schwartz.

Google has published new guidance for tracking offline conversions using GBRAID, a privacy-preserving and case-sensitive URL parameter. It helps advertisers measure more click-based conversions and improve campaign bidding without linking data to individual users. Credit: Barry Schwartz. First spotted by Shauvik Kumar.

Google’s latest Data Manager API update adds a bulk method to remove all audience members, field-level ingestion warnings for optional data, and expanded address support for Google Analytics events. These changes make audience refreshes, error handling and user-data ingestion more flexible.